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DivcoWest, Investco Lead $40M Funding Round For Hello Alfred To Expand Into More Buildings

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Hello Alfred, a startup that provides apartment residents with a staff that delivers goods not just to residents' doors, but into their shelves and cabinets, has raised $40M in Series B funding led by two real estate groups, Forbes reports.

Hudson Yards rendering
Rendering of Hudson Yards in Manhattan

Leading the round of investment were real estate companies DivcoWest and Investco, along with Series A leader and venture equity firm Spark Capital. Hello Alfred previously partnered with Related Cos. to provide the service to residential tenants at its New York City megadevelopment Hudson Yards

Hello Alfred employees don't just deliver goods; they can also provide cleaning, maintenance, laundry and dry cleaning pickup. In addition, the company's app can bypass a customer having to order a product that needs replacing, such as shampoo or toothpaste, by having an employee get a new bottle as soon as the old one runs out.

Though Hello Alfred offers individual memberships, partnerships with landlords such as Related to provide amenities that are baked into residents' rents is what the company believes is its quickest path to scalability. The service has also received considerable interest from retailers that see it as a subscription service with minimal effort, according to Forbes