Aging Americans Continue To Drive Demand For Urban Luxury Apartments

In some ways the luxury apartment market has been steady for the last few years, and while demand is still strong, it's starting to come from a different place—older Americans.

Experts say Millennials are becoming a less common source of demand for luxury apartments in urban centers while older Americans are picking up the slack, GlobeSt reports. In order to meet their needs, many developers are starting to modify floor plans to increase room count and size.

Oftentimes these apartments are being occupied by just one or two people, but developers are learning older, affluent Americans simply want more space. And that’s not likely to change soon—renting is on the rise, among all age groups and income levels, according to a report published earlier this year by Harvard’s Joint Center for Housing Studies. [GS]

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

Mold Is Growing Into Major Problem For Apartment Owners

Data Center Energy Bill Stalls In Congress As Opponents Say It Lacked 'Real Teeth'

Build Inc. Served With Notice Of Default On India Basin Project

Tennessee University Plans Campus In Chamblee: The Atlanta Deal Sheet

FedEx's Consolidation Plan Puts $3B Of CMBS Debt In Crosshairs

FBI Opens Investigation Into Multifamily Investor Lurin Capital

DWS Plans Liquidation Of Nontraded REIT After Heightened Redemption Activity

Bisnow's 2026 DEI Data Series

America's Data Centers Are Running Out Of People Who Know How To Run Them

Ruben Cos. Says It Can't Sell, Finance Navy Yard Multifamily Project

Why Data Centers Crave Simplicity As Operations Grow More Complex

Blackstone Looks To Secondary Market To Cash Out Investors In $11B Fund