Hyatt Acquires Home-Sharing Concept To Compete Directly With Airbnb
As hoteliers increasingly search for new methods to appeal to a changing consumer, it seems the industry's fiercest competitor has offered some inspiration.
Members are provided a space to stay, but they are also privy to 24/7 assistance from staff and a hotel stay with custom experiences courtesy of the concierge, who creates these based on an online survey guests are required to take prior to arriving.
Oasis began in 2009 and already has 1,500 properties globally, with plans to expand to 50 cities by the end of the year.
AccorHotels, which has over 4,200 hotels in 95 countries, also saw opportunity in the model and acquired a 30% stake in Oasis in August. Like Hyatt, the aim is to offer current customers the flexibility of a home-sharing concept with the comfort and security of a traditional hotel stay, Curbed reports.
Hyatt now has Oasis listed under its Unbound Collection, a boutique hotel brand aimed to target millennial travelers. Next year, it will include Oasis in its loyalty program in an effort to attract more corporate clients, CNBC reports.
The partnership aims to offer more choice to customers overall by providing them with a larger assortment of booking possibilities along with better and more personalized service.