Bisnow Innovators: The People Who Refused To Let A Crisis Go To Waste
One of the great paradoxes of the coronavirus pandemic is that while the home-tied public might appreciate more than ever the social power of place, there is no way of knowing how people will actually behave once the global crisis fades away.
That dynamic will be studied and hotly debated for years ahead, but one thing that cannot be argued is that some segments of the commercial real estate industry are prevailing in one key area: innovation.
Since March 11, 2020, when the pandemic took hold of the world, commercial real estate has been in the throes of massive socioeconomic upheaval. While some quarters are betting that things will go back to normal, others are adopting and inventing new ways to thrive, preparing for new orders of how to conduct business and making good on promises to evolve technologically, socially and culturally.
If these men and women have been frightened by the turbulence of the last year, their actions are not evidence of it. They are persevering and building a new future — unwilling to let the opportunity created by the crisis pass them by. At Bisnow, we're pleased to introduce you to these innovators and celebrate their achievements made through unprecedented adversity.
Mark F. Bonner