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Design Now, Pay Later: Bruntwood Rentalises Everything As It Fights Back Against WeWork

How Made & Managed looks

Are you an occupier who wants that Generation Z look in your new office but can't afford the capital costs? Are you a landlord worried trendy occupiers will be lured into a deal with WeWork because it feels cool?

If the answer is yes to either question, Bruntwood has the answer. The Manchester-based landlord is taking on flexible workspace providers with a new "design now, pay later" bespoke office product that rentalises the upfront costs, and almost anything else the occupier wants.

Bruntwood ‘Made & Managed’ offers a personalised office design that is then rentalised to absorb design and fit-out costs into the monthly rent. Occupiers can also choose to bolt on additional extras including internet and telephone services, furniture leasing, facilities management, utilities and cleaning, all of which will be managed by Bruntwood for a single monthly fee.

The Made & Managed concept, in CGI format

Bruntwood Commercial Director Andrew Butterworth invokved Generation Z as the motive for the change.

“As millennials and Generation Z gather influence in the workplace, savvy employers are increasingly recognising the need to exceed their expectations by providing truly inspirational work environments that will act as talent magnets and boost happiness, productivity and wellbeing to boot,"  Butterworth said. "Style is increasingly having an impact on the substance of a business."

“For this reason, companies of all sizes are increasingly seeing the value of tailor-made workspaces that act as a key differentiator from the competition. However, carefully curating an office space that reflects your brand takes time, money and effort."

Made & Managed will be available in Manchester, Cheshire, Leeds, Liverpool and Birmingham.

The Made & Managed brand was behind the 20K SF Hewlett-Packard letting at Circle Square, Manchester. Others to brief Bruntwood to create a cutting-edge office include Microsoft (Neo, Manchester) and AO World (Riverside, Manchester).