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$1B Related Development To Feature California’s First Conrad-Branded Hotel

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The Grand LA

Related Cos.' Frank Gehry-designed The Grand LA development will host the first California hotel from Hilton's high-end Conrad Hotels & Resorts brand. 

Conrad Los Angeles, a 28-story hotel in Downtown LA, will have 305 rooms when it opens in 2022, Related Cos. announced. The hotel will feature a 16K SF rooftop terrace and pool deck, 12K SF of meeting and event space, and a gym for guests. Room rates were not immediately available, Hilton representatives said. 

"LA Grand will be a 24/7 destination, where people dine, people stay, where people visit," Nils-Arne Schroeder, global brand head of Conrad Hotels & Resorts, told ABC7.

The Conrad brand is among Hilton's luxury brands aimed at travelers looking for cultural hubs that include fine dining options and outposts of the arts. The hotel and the $1B development in which it is located are perched atop Downtown's Bunker Hill, which is also home to the Gehry-designed Walt Disney Concert Hall, The Broad museum, the Museum of Contemporary Art and the Music Center.

The Grand LA will include 176K SF of retail and dining options, more than 400 residential units in a 39-story tower, and a public plaza and terraces that are expected to host outdoor public programming.

"With Los Angeles experiencing its largest downtown development boom in nearly a century, we believe 2022 is the right time to introduce such a dynamic hotel and exciting development to this cultural epicenter,” Hilton Executive Vice President and President, Americas Danny Hughes said in a statement.

The hotel component of The Grand LA had previously been announced as an Equinox hotel. As recently as August 2020, reports still referred to the hotel as an Equinox. Equinox Hotel representatives didn't immediately respond to a request for comment. 

The mixed-use project is rising now on a full city block on Grand Avenue. In the works for years, the project was originally anticipated to get underway in 2007 but was sidetracked by the Great Recession. Related Cos. and CORE USA Investment Holding LLC are developing and funding the project through a joint venture. It began construction in 2019 and is now slated to open in 2022.