Experts Discuss How To Attract The Top Tech Tenants
The more than 660 commercial real estate professionals who joined us last week for Bisnow's LA State of the Market got a chance to hear about what the state of the market in LA looks like, trends in office space and details about the recent lease Grindr signed in the Pacific Design Center’s Red Building on its 14th floor.
Read more at: https://www.bisnow.com/los-angeles/news/commercial-real-estate/this-weeks-la-deal-sheet-54670?utm_source=CopyShare&utm_medium=Browser
The panelists were VTS head of business development Andrew Flint; Brookfield SVP of leasing John Barganski; Rising Realty's Chris Rising; Grindr VP Landis Smithers; and NGKF senior managing director Ryan Harding.
Grindr is what Landis describes as a highly social brand that's in a state of massive growth. Given that, the company was looking for offices that could provide workspace for a traditional tech-based firm and blend it with its new marketing department, which is more creative. Grindr is also interested in using the space as a cultural center and in opening its doors to the community.
Read more at: https://www.bisnow.com/los-angeles/news/commercial-real-estate/eyeing-the-economy-at-the-la-state-of-the-market-54820?utm_source=CopyShare&utm_medium=Browser
Read more at: https://www.bisnow.com/los-angeles/news/commercial-real-estate/eyeing-the-economy-at-the-la-state-of-the-market-54820?utm_source=CopyShare&utm_medium=Browser
Andrew asked the panelists what they do to better understand what tenants such as Grindr want and how you attract such companies.
Ryan says regardless of the industry, companies are now working on doing more with less. That includes creating collaboration within spaces and looking at ways to take advantage of open areas and outdoor areas as well as the amenity base to help with employee retention. NKGF’s Ryan repped Grindr in its new lease at the Pacific Design Center.
In the future, Chris says technology will allow for the ability to create what he called cones of silence, which will allow people to work in open space but still have those kinds of conversations that need to be more private. This will make it possible to do so without having to put in a drywall conference room.
Brookfield's holdings in LA are in traditional, high-rise Class-A office buildings. However, last year, John said the company hired six interior, architectural firms for a design hive, where the firms were tasked to create six, unique workspaces that helped the company attract a couple of incubators and a biotech firm, John says.
