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Stop Spamming And Embrace Digital Marketing: How Realla Helps Real Estate Professionals


Realla is a game-changing digital marketing solution for commercial real estate. Founded by Ian Parry and Andrew Miles in 2014, the platform makes it easier for agents to reach and maximise leads from the online marketplace. With nearly all CRE leasing and investment deals involving online research, understanding digital marketing can be a game-changer for speed to market, qualified lead generation and business development.

Realla applies the principles of 'inbound marketing to the commercial property marketplace, enabling agents to pull in clients with well-designed media and robust campaign tracking.

Using Realla, agents can create slick one-stop-shop branded micro-sites with every detail of a commercial property in minutes, then syndicate instantly to contact lists, social media and online portals. End-to-end lead tracking and real-time analytics allow agents to reach relevant demand faster and develop expertise in which online channels are most effective. 

Micro-sites can include everything from property imagery, 3D tours and Google Street View to floor plans and are automatically optimized for mobile and search. Deals can then be tracked and reported on-the-go using the Realla app.

Realla takes the hassle out of marketing commercial real estate and is a more trackable and effective alternative to email blasts and magazine ads.

It is free to get started, and you can be up and running in a few hours.


Digital marketing is changing commercial real estate worldwide. Realla has grown to 60,000 users a month with a philosophy of helping commercial real estate agents reduce overhead and focus on the metrics that matter. Parry and Miles hope to expand their platform into international markets soon.

Learn how you can apply content marketing principles to your commercial real estate business with Realla's “Digital Distribution Guide for CRE.”

This guide will provide answers to several questions:

  • Why do you need to attract the right kind of leads?
  • What are the best practices for digital marketing?
  • How do you measure digital marketing success?
  • What is the difference between SEO and Inbound Marketing?
  • How are Realla's clients harnessing the online marketplace to improve performance?
  • How has digital marketing worked for other CRE businesses?

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