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Ikea Tries New Order And Collect Concept For UK Market
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Ikea will open its first Order and Collection Point in London at Westfield Stratford City. It will be the company’s first unit to open inside a UK shopping centre, a move that will bring the company closer to its customers, according to Europe Real Estate.
The Order and Collection Point will be primarily a studio to plan and order complex purchases like kitchens and sofas. The facility will also feature the Ikea room sets to provide inspiration, and personnel who can help design rooms for customers. [ERE]
