Manny Portuondo is a Chief Executive Officer, Board Director and successful Entrepreneur with
a track record of delivering impressive contributions to business foundation, growth, profit and
shareholder return. Portuondo’s successful career has encompassed both executive leadership
positions in large multi-national corporations, middle market entrepreneurial companies and start-
ups. Whether for global brands or entrepreneurial companies, Portuondo’s career has been
distinguished by developing and executing innovative strategies, leading business turnarounds,
identifying and closing M&A transactions and delivering strong financial returns for stakeholders.
From April, 2014- May, 2019, Portuondo led a business turnaround in Canada as CEO, Redberry Group (one of the
largest quick service restaurant operators in North America and franchisee of the Burger King & Pizza Hut
brands). As CEO for the Redberry Group, Portuondo managed an enterprise with over $225 million in revenue, 180
restaurants and 3,000 plus employees. Since becoming the CEO of the Redberry Group, Portuondo grew sales comps
by over 25%, 4-wall ebitda by over 552% and ebitda by over 1,700%. He also raised operational standards in the Burger
King brand from one of the worst performers in the chain to the 2 nd best performer in North America (franchisees > 100
restaurants). He successfully led the sale of the Redberry Group to private equity (City Capital Ventures, LLC,
Chicago, IL) in January, 2019, generating a return of over 600% or 7.3X MOIC for shareholders. Portuondo sits on the
Redberry Board of Directors with City Capital Ventures.
Portuondo also has an entrepreneurial pedigree. As Founder & CEO of Three Palms Holdings LLC, owner of
Cerveceria La Tropical, Cuba’s Oldest Brewery Estd. 1888, Portuondo created and developed a worldwide legal and
market strategy to regain control of the La Tropical brand, a beer brand which had been nationalized by communist
Cuba in 1960. In the process, he helped create a new Cuban beer category. In January, 2017, Portuondo sold a
significant stake of La Tropical to Heineken N.V. (Amsterdam Stock Exchange: HKHHF) and formed a joint
venture, La Tropical Holdings B.V., to commercialize La Tropical worldwide. The Heineken transaction generated a
return to shareholders in excess of 1,400% or 15X MOIC. Portuondo currently is the CEO & Board Director of the
Cerveceria La Tropical joint venture.
Portuondo is comfortable operating in new geographies and cultures and his success has been rewarded with promotions
of progressively increasing responsibilities at corporate headquarters, country management, general management,
marketing, sales and finance. Many of his appointments were with organizations where executive
management/ownership saw the need for rapid change and sought significantly improved performance.
The foundation for Portuondo’s Quick Service Restaurant success, started at Burger King (NYSE: QSR) where he was
the Vice President Franchising & Business Development, North America at Burger King Corp. In his position at
Burger King, Portuondo created an $80 million brand re-image incentive program, and a $250 million franchisee lending
program, the largest and most innovative brand re-image and lending program in the QSR industry. The program resulted
in 1,017 restaurant re-image commitments in just one year, a six fold increase versus the prior year.
Due to the rapidly changing and competitive QSR landscape, Portuondo led Burger King in focusing on creating
consolidation strategies for new and existing franchisees through strategic market planning, growth incentives, portfolio
management and divestitures of over 700 company restaurants. During his six-year tenure at Burger King his strategies
led to the growth of the average number of restaurants per franchisee to eight from five units, a growth of 60%, as well
as, record re-imaging and new restaurant development commitments. Furthermore, Portuondo fostered a customer
centric philosophy and key account management system to improve relationships with franchisees and drive results.
Portuondo’s beer industry success commenced at Anheuser Busch, Inc., (NYSE: BUD) where he started as an intern in
the company’s leadership development program. He was one of only twelve MBA candidates chosen by the company
each year, to participate in its highly coveted program. While at Anheuser-Busch, Portuondo led field sales and
marketing in multiple markets. Further, he was promoted to a key role to manage the Caribbean & Latin America
business, which at the time was the company’s largest market outside of the Continental US with over $250 million in
revenue and $40 million in ebitda.
In 2013, Portuondo founded Deep Blue LLC, a boutique M&A and management advisory practice engaged in strategic
management consulting throughout the globe. He has advised clients including private equity, family offices and other
investors on M&A transactions, business turnarounds, start-ups and strategic franchising (licensing) & development
initiatives. Among his accomplishments include the successful acquisition by Redberry Group of 130 Burger King
Restaurants in Canada from Burger King Worldwide, as well as, the successful turnaround of the brand in Canada.
Portuondo is also an Operating Partner at Metronome Partners (a middle market investment banking firm), where he
advises clients on M&A transactions in the retail and restaurant space.
Portuondo was born in the US, however has lived and traveled throughout the world, principally in Latin America & the
Caribbean. He earned his MBA at the Chapman Graduate School of Business at Florida International University (FIU)
in 1990 and earlier his BBA in 1988 also from FIU. Portuondo in his free time enjoys boating, free diving and spear
fishing, running, reading and traveling with his family.
Deep Blue Advisory
Chief Executive Officer