Tue Mar 31, 2026
Registration Questions?
**Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised.
**Bisnow is a cashless, checkless operation. Please only submit payment via credit card.
South Florida has become one of the most influential design markets in the world—where architecture is no longer just about form, but about branding, pricing power, absorption, and long-term value creation. From global starchitects to branded residences, supertalls, and ultra-luxury homes, design decisions in South Florida are now shaping capital flows, buyer behavior, and market perception at a global scale. This conference brings together architects, developers, designers, and investors to explore how design is being used as a strategic tool, one that drives demand, differentiates projects, and determines which developments outperform the market.
Attendees will walk away with insight into:
For questions regarding content and speaking, please email our Event Producer, Elizabeth Herrgott, at elizabeth.herrgott@bisnow.com. Want to get involved? Contact Jordan.Hinsch@bisnow.com to get information on sponsorship, pricing and availability at this event. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.
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8:00 AM 9:00 AM |
Registration, Breakfast & Networking
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9:00 AM 9:30 AM |
How South Florida Became a Global Design Capital: Why the World’s Best Architects Are Designing Here
This keynote panel explores why the world’s most celebrated architects are choosing to build here, what makes South Florida clients different and how the region has become a testing ground for innovation, ambition, and identity at scale.
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9:30 AM 10:00 AM |
Design That Drives Value: Why Some Architecture Outperforms and Some Doesn’t
Not all design creates value. This panel breaks down how architecture influences pricing, absorption, and long-term performance and why some beautifully designed projects still fail financially. Speakers dive into value engineering, cost discipline, and the fine line between cutting costs and cutting value.
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10:00 AM 10:30 AM |
Networking Break
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10:30 AM 11:00 AM |
Brand, Fashion & Architecture Collide: When Buildings Become Products
Branded residences have moved far beyond logos on façades. This panel explores how fashion, automotive, and lifestyle brands are being translated into materials, interiors, amenities, and daily resident experience. Panelists discuss how to avoid “logo architecture,” where branding genuinely adds value, and where it can backfire.
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11:00 AM 11:30 AM |
The Supertall & the Statement Tower: Architecture as Identity at 800+ Feet
South Florida’s skyline is reaching new heights, literally. This panel examines the architectural, structural, and market realities behind supertall towers. Speakers explore when height becomes a brand asset, the hidden risks developers face chasing skyline impact, and the balance between ambition, engineering, and market feasibility.
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11:30 AM 12:00 PM |
Architect × Developer: Inside the Client–Designer Relationship Behind Iconic Projects
A candid, on-stage conversation between an architect and a developer behind a landmark project on what makes a great architectural client, where tension is healthy, and how collaboration shapes the final product. This session pulls back the curtain on how great buildings actually get made from early vision and pushback to compromises, constraints, and trust.
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Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.