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Speakers and Panels

Paul Seefried

Paul Seefried

SVP

Seefried Properties

The State of the Market: Trends, Growth, and Challenges in the Treasure Coast

Richard Tambone

Richard Tambone

Co-Owner

Tambone Companies

Peter Crane

Peter Crane

Regional Director, Development & Acquisitions

Sansone Group

Jill Marasa

Jill Marasa

Director, Development

Ashley Capital

Michael Falk

Michael Falk

EVP

Colliers

Rick Slone
Moderator

Rick Slone

Director

CWR Contracting

Jill Marasa

Director, Development

Ashley Capital

Jill Marasa is the Director of Development – Treasure Coast for Ashley Capital, one of the largest

privately-held industrial real estate investment companies in the U.S. She oversees the development

activity for the Florida land portfolio, comprised of over 2,000 acres in Martin County and St. Lucie

Counties including Sunrise Grove Commerce Center, Martin Commerce Park and PCC2023.

Jill started her career in the financial services industry in New York and New Jersey and held various

economic development roles at the Business Development Board of Martin County. Prior to joining

Ashley Capital, she served as the Vice President, Business Retention and Expansion at the Economic

Development Council of St. Lucie County responsible for promoting economic development and leading

business retention, expansion and attraction efforts, as well as recruitment for new industrial

development activity.

Michael Falk

EVP

Colliers

Michael Falk and Colliers have combined forces to provide the highest quality of service to clients. He has been an experienced professional in the field of Commercial/Industrial Real Estate since 1982. Falk serves as a Commercial Market Specialist in the South East of Commercial/Industrial Real Estate since 1982. Falk serves as a Commercial Market Specialist in the South East Florida Metropolitan market, delivering an elevated level of expertise. He has successfully performed site selections, corporate consulting, lease analysis, sales, and leasing nationwide. He also provides national market consulting to various Wall Street Investment Firms. He has been involved in Real Estate for over 40 years.

Building for the Future: Housing, Economic Development, and Regional Growth

Wes McCurry

Wes McCurry

President

Economic Development Council of St. Lucie County

Alex Akel

Alex Akel

President

Akel Homes

Dan Grosswald

Dan Grosswald

Division President, SE Florida

Mattamy Homes

Michael Nunziata

Michael Nunziata

Division President

13th Floor Homes

Steven Garrett, RLA
Moderator

Steven Garrett, RLA

Senior Partner

Lucido & Associates

Wes McCurry

President

Economic Development Council of St. Lucie County

Wes McCurry was appointed as the president of the Economic Development Council of St. Lucie County in January 2026.

Previously Wes was the organization’s senior vice president, leading the EDC’s business attraction and retention activities. Prior to joining the EDC in 2022, he oversaw the rapid development of the City of Port St. Lucie’s jobs corridor as director of the city’s Community Redevelopment Agency.

Wes joined the city in 2018 after serving as a senior associate with the Port St. Lucie office of Fishkind & Associates, an economic and financial consulting firm involved in key financial advisory roles to special districts, local governments, redevelopment agencies and real estate developers. At Fishkind & Associates, he was tasked with management of the 8,200-acre Tradition master-planned community.

With more than 25 years of experience in community and land development, Wes also previously served as vice president of Core Communities, LLC and president of Core’s subsidiary, Tradition Development Company, LLC.

McCurry has a bachelor’s degree from the University of Tennessee and has been a member of the Urban Land Institute, where he served on the Community Development Green Council, and the International Council of Shopping Centers.

Dan Grosswald

Division President, SE Florida

Mattamy Homes

Dan Grosswald is a highly accomplished senior executive with over thirty years of demonstrated

achievements in homebuilding and land acquisition operations. His winning strategy combined with

exceptional leadership skills have a proven track record for driving profit growth, market share, revenue

and customer loyalty with diversified product and services knowledge and effective P&L management

experience in multiple markets for both start up and high growth organizations.

Currently serving as Division President with Mattamy Homes overseeing homebuilding and land

acquisition operations for their southeast Florida region, Dan has also served in leadership roles for

Lennar, CalAtlantic, Standard Pacific, and Toll Brothers.

Dan attended the University of Florida for his bachelor’s degree and earned his MBA in Finance from

Florida Atlantic University.

Steven Garrett, RLA

Moderator

Lucido & Associates

Steven Garrett has over 30 years of experience in Landscape Architecture and Land Planning. Areas of expertise include master and site planning for residential and commercial site development, with emphasis on large scale Developments of Regional Impact (DRI’S), health care facilities and campuses, governmental coordination with local governments, contract bidding, and streetscape programs. Steven has been involved in the landscape design process of both national and international projects

Treasure Coast Mayoral Roundtable

Shannon Martin
Keynote

Shannon Martin

Mayor

City of Port St. Lucie

Campbell Rich
Keynote

Campbell Rich

Mayor

City of Stuart

Malcolm Sina
Moderator

Malcolm Sina

Executive Chairman

Sina Companies

Why You Should Attend The Treasure Coast State of the Market

Why This Matters:

The Treasure Coast region of Florida has become a focal point for significant economic and demographic shifts that are directly influencing its commercial real estate market. The region has experienced a notable population increase, driven by both migration from other states and local growth, contributing to heightened demand for housing, retail, and industrial spaces. This growth is accompanied by infrastructure developments which has enhanced connectivity between the Treasure Coast and larger metro areas, further fueling real estate opportunities.

Industrial markets in the region have been particularly dynamic. In 2024, the vacancy rate for industrial properties compressed by 480 basis points to 17.7%, reflecting a robust demand for warehouse and logistics space, with rental rates increasing over 20% year-over-year. Similarly, multifamily housing developments have accelerated to address the increasing need for workforce housing, yet affordability remains a pressing concern. Balancing growth and accessibility while addressing the region’s unique environmental challenges has become a priority for policymakers, developers, and investors alike. Understanding these trends is essential for crafting strategies that align with the region’s rapid evolution and sustained economic health.

Key Questions to Explore:

  • What are the population growth statistics for the Treasure Coast in 2024 and 2025, and how are they influencing demand for commercial and residential properties?

  • What sectors, such as industrial, retail, or multifamily housing, are experiencing the fastest growth, and what are the underlying drivers?

  • How are rental rates and vacancy trends in the industrial market reflecting broader economic changes in the Treasure Coast?

  • What are the specific challenges surrounding workforce housing, and what innovative solutions are being implemented to address affordability concerns?

  • How are public-private partnerships contributing to infrastructure improvements and meeting the needs of a growing population?

  • What zoning and environmental policies are shaping new developments in the region?

  • Which submarkets within the Treasure Coast are showing the greatest potential for growth and investment in the coming years?

  • How are increasing construction costs and interest rates impacting development timelines and project feasibility?

  • What industries are emerging as key economic drivers, and how are they influencing commercial real estate demand?

For questions regarding content, speaking and sponsorship opportunities please email our Senior Event Producer, Virginia Baker, at virginia.baker@bisnow.com. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.

Who Attends This Event:

Bank of America, CoStar Group, Greystar, Colliers International, JLL, CBRE, Hoar Construction, Verdex Construction, Cleveland Clinic, Seacoast Bank, WGI, Inc., Northmarq, Lockton Companies, FCL Builders, Miller Construction Company, REG Architects, Universal Engineering Sciences, Kimley-Horn & Associates, KEITH, CBRE, Kaufman Lynn Construction, CES Consultants, Langan Engineering and Environmental Services, Proctor Construction, Calidus Holdings, OCULUS SURGICAL, BPS Partners FL, Graydaze Contracting, Marsh, TCRE, and more!

Agenda

Time Activity
12:00 PM
1:00 PM
Registration, Networking, & Breakfast
1:00 PM
1:30 PM
Treasure Coast Mayoral Roundtable
1:35 PM
2:20 PM
The State of the Market: Trends, Growth, and Challenges in the Treasure Coast

An overview of the Treasure Coast CRE market, diving into population growth, infrastructure development, and shifting tenant and investor demands. Experts will address key trends in multifamily, industrial, retail, and mixed-use development, as well as challenges like affordability and land scarcity.

2:20 PM
2:30 PM
Networking Break
2:30 PM
3:15 PM
Building for the Future: Housing, Economic Development, and Regional Growth

Explore how housing intersects with infrastructure, labor market dynamics, and community investment as the Treasure Coast experiences sustained population growth and economic transformation.

3:15 PM
3:30 PM
Post-Panel Networking

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