South Florida Wellness Real Estate Forum

Why Attend Bisnow's Wellness Real Estate Forum

Wellness is the new gold rush. A $6.3 trillion industry that is rapidly transforming real estate across office, hospitality, and residential development. For developers and designers at the forefront of health and longevity innovation, wellness is no longer an amenity, it’s a competitive advantage. Today’s buyers, guests, and workforce aren’t simply looking for bigger or more beautiful spaces, they’re seeking environments that actively support better health, longer lives, and higher performance. This isn’t a passing trend, it’s the future of development and Bisnow is bringing together the developers, designers, and visionaries who recognize this shift and are leading it. From longevity-focused technologies to next-generation wellness programming, these leaders are rethinking what’s possible and investing accordingly because they understand exactly where the market is headed. Join us for this unique opportunity to learn from and connect with top executives, developers, designers, and consultants who are leveraging wellness to drive value, differentiation, and long-term returns in real estate.

Project Spotlight:
 

Cora (Merrick Park / Coral Gables): The first in South Florida to purse WELL for Residential certification.
HQ (Edgewater): a branded project with robust spa/wellness components and curated programming.
Domas Flats (Brickell): A “regenerative development” that enhances environmental, social, and economic systems it touches.
The Standard (Brickell): Wellness as brand identity with focus on how residents live, socialize, recover, and recharge.
O’Lara (Palm Beach): A wellness-oriented luxury development emphasizing restorative living, coastal air and light and spa-inspired amenities.
GAIA Residences (Hollywood): A nature-forward luxury residential project that integrates wellness through biophilic design and indoor-outdoor living.


Key Takeaways:
 

• Why wellness is now a revenue strategy: How health- and longevity-driven amenities, from oxygenated lobbies and advanced air and water purification to in-house medical concierge services, are driving faster absorption, pricing premiums, and stronger long-term demand across residential, hospitality, and mixed-use projects.
   
• Inside the Longevity Blueprint (Cora & HQ case study): How Constellation Group is embedding wellness from pre-construction through daily operations, including planning, design, systems, programming, and operational standards that keep wellness performing long after delivery.
   
• What’s table stakes vs. true differentiation: A side-by-side look at which wellness amenities are becoming standard and which features actually separate projects in today’s competitive market.
   
• The amenities buyers and tenants actually use (and pay for): Practical insights into what resonates most today, including air and water quality upgrades, non-toxic materials, spa-forward recovery, sleep optimization, and frictionless wellness experiences that integrate seamlessly into daily life.
   
• How wellness is being underwritten into deals: How developers and investors are factoring wellness into underwriting, deal structures, and ROI models, and where institutional and private capital increasingly sees long-term value and risk mitigation.
   
• Certification, ESG & brand value: Why WELL, Fitwel, LEED, and ESG frameworks have become powerful market signals shaping development decisions, strengthening brand equity, and aligning projects with capital expectations.
   
• The convergence of real estate, hospitality & healthcare: How branded residences and mixed-use developments are merging hospitality and healthcare, with doctors, nutritionists, and longevity specialists becoming part of the resident experience.
   
• A tangible playbook of next-generation wellness features: Including environmental health (air & water purification, UV filtration, VOC-free finishes, biophilic design); sleep & light (circadian lighting, sound-proofing, smart glass); fitness & recovery (cold plunge, cryotherapy, red-light therapy, sauna/steam); mindfulness & community (meditation gardens, sensory zones, social wellness programming); and smart building systems monitoring wellness performance.

For questions regarding content and speaking, please email our Event Producer, Elizabeth Herrgott, at elizabeth.herrgott@bisnow.com. Want to get involved? Contact Jordan.Hinsch@bisnow.com to get information on sponsorship, pricing and availability at this event. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.

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