Puget Sound Multifamily Summit

Investment and Development Strategies, Deal and Transaction Activity, Cost Management, Tenant Demands, and High-Performing Properties

Event Ended On: Wednesday June 18 2025

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Speakers and Panels

Analyzing Deal Activity: Investment and Capital Markets Strategies

Accessing Capital, Structuring Deals, and Identifying Investment Opportunities in a Shifting Market

Don Fosseen

CIO, Goodman Real Estate

Jonathan Manheim

President, HAL Real Estate

Davis Vaughn

Managing Partner, Fourth Avenue Capital

Don Schulz

Managing Director, PACE Equity

Aaron Laing

Team Responsibility | Aaron is an Account Executive in our Commercial Department, serving a broad range of clients in the real estate, development, construction, restaurant, and hospitality industries. As an account executive, he leads a multifaceted team of talented, experienced colleagues who collaborate to tailor insurance programs to meet each client’s unique risk management needs. Background | Aaron joined Parker, Smith & Feek in 2022 after a 20-year career as a land use/real estate attorney, during which he served a broad client base of owners, developers, and property managers. His decades-long experience as a trusted advisor on all aspects of real property development, management, leasing, and litigation have provided him a unique and deep understanding of his clients’ challenges and needs. Aaron has extensive knowledge of real estate transactions, the development lifecycle, business considerations, litigation, and the risks associated with those activities. Experience & Approach | Relying on his experiences as an attorney, Aaron works to understand the nuances of his clients’ businesses in order to best guide them through their risk management efforts. He uses a proactive approach to risk control, claims management, underwriter negotiations, emphasizing mitigation of risks present in construction and development operations through risk assessment and clear contracts. Professional and Community Involvement | Aaron’s deeply held beliefs in serving others and teamwork led to his successful legal career and are the cornerstones of his approach to risk management. He also believes strongly in community involvement. He has served as board member and president of Bellevue United FC, and he volunteered on the City of Bellevue’s Planning Commission for over eight years. He is a member of the International Council of Shopping Centers (ICSC) and serves on the state committee as the private sector public-private partnership co-chair. Aaron is also a member of the Bellevue Chamber of Commerce Land Use, Sustainability & Housing (PLUSH) committee and the Building Industry Association of Washington’s (BIAW) Legal Committee. Aaron enjoys playing, coaching, and cheering for his kids in soccer.

IMA Financial Group

VP, Real Estate

Moderator

Aaron Laing

VP, Real Estate, IMA Financial Group

Developing High-Performing Properties: Strategies for Value, Growth, and Tenant Demand

Development Strategies to Enhance Property Performance, Attract Tenants, and Drive Long-Term Value

Carl Shorett

Head of PNW Development, AvalonBay Communities

James Wong

CEO, Vibrant Cities

Holly Gardner

President, The Schuster Group

Jessica Musick

Principal, KTGY

Rachel Sowieja

Rachel’s ‘Yes you can’ mantra has been driving her since the inception of Vida back in 2009. As a visionary entrepreneur with a forward-thinking mindset, and a desire to enrich communities, Rachel recognized the opportunity to provide a hospitality overlay to the multi-family market. Raised in Texas, and having graduated from the University of Austin in 1998 with a degree in Interior Architecture, Rachel experienced a symbiotic cultural space. Austin’s limestone and use of natural materials made a significant impact on her, as well as the unique harmony of Austin’s culture. Later, San Antonio provided an opportunity to work for GSC Architects, while surrounded by local history and historical architecture. Intrigued by rugged terrain, outdoor adventure, and proximity to larger West Coast cities, Rachel and her family re-located to Portland. At Soderstrom Architects, then later Bora Architects, she focused on designing schools and performing arts centers. This experience solidified in Rachel the importance of functionality, program, and a yearning to provide an asset to the community. The diplomacy of the committees, leaders, and stakeholders around her, all working together towards this common civic goal inspired her. Rachel found her passion for community-oriented place making at MGA when she delved into the world of hospitality and mixed-use housing. She continued to develop this love when she began to build Vida Design in 2009, during the heart of the recession. The vision for Vida was a simple one; provide clients with an all-inclusive, boutique design experience, and incredible service, with no attitude. Rachel’s adventurous can-do mentality has continued to drive her, as Vida Design has expanded nationwide. This expansion was made possible through her continuous organization, close attention to clients & stakeholders, and continuous study of the end user. Vida Design is now a thriving firm of 73 with an unwavering vision for design excellence. Rachel functions as the CEO and President, and exercises her expertise in community building via Vida’s projects, as well as the community and microcultures within the firm at large. She is extremely involved in forging relationships with new clients, supporting design teams, and strategic visioning. Rachel loves new experiences and seeks out opportunities for travel and adventure. Her curiosity brings her and her family to many unique places characterized by culture, cuisine, art, and literature. She leverages the knowledge she gains from her travels to spark innovation within the firm.

Vida Design

President | CEO

Rachel Sowieja

President | CEO, Vida Design

Moderator

Zac DeLap

Attorney, Hillis Clark Martin & Peterson

From Concept to Completion: Navigating the Multifamily Development Lifecycle

Managing Due Diligence, Feasibility, Costs, Construction Complexities, and Project Delivery Strategies

Meredith Holzemer

Managing Director, Development, Mill Creek Residential

Parker Nicholson

Senior Managing Director, Legacy Partners

Kim Faust

Co-President & Chief Development Officer, MainStreet Property Group

David Vincent

Principal & Owner, Milbrandt Architects

Moderator

Mark Lamb

Shareholder & Chairman, Carney Badley Spellman

What You'll Learn:

What You’ll Learn:

Analyze the latest investment and acquisition trends in Puget Sound’s multifamily market, including access to debt and equity, deal structures, and demand for quality assets in a shifting economic landscape.
Explore how developers are navigating the multifamily development lifecycle—from due diligence and cost management to construction methods and project delivery—amid evolving market conditions.
Gain insights into maximizing multifamily property performance and long-term value through strategic asset management, tenant attraction, and repositioning of existing properties.
Discover how Seattle’s multifamily transaction volume, pricing trends, and inventory shifts are shaping the investment outlook, with over a billion in deals recorded within the past year
Examine the projected 4–5% property price increase in 2025 and its implications for rental demand, affordability, and new development opportunities across the metro region.

How You’ll Do More Business: Despite the slowdown in the real estate market and the challenging macroeconomic environment, Puget Sound’s multifamily market has shown resilience with increased transaction activity, a strong development pipeline, and rent growth. Join us for an insightful event as we dive into the capital markets, investment strategies, the multifamily development lifecycle—from due diligence to lease-up—and strategies for developing and enhancing property performance and value.

Who You’ll Meet During Networking: Owners, developers, investors, brokers, city and government officials, business consultants, architects, engineers, lawyers, accountants, and bankers.

Why You Should Attend This Session: Bisnow events bring together the biggest power players in the industry to help you identify opportunities, build your network, and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than we do.

For questions, recommendations, comments, or press inquiries please email our event producer, Bora Altunay, at bora.altunay@bisnow.com. To request disability-related accommodations, please contact rachel.sundin@bisnow.com no later than seven business days prior to the event.

Venue

Seattle Marriott Waterfront
2100 Alaskan Way
Seattle, WA 98121

Ballroom/Floor: Grand Pacific Ballroom / Floor B1

Parking Information:

$29+tax for valet on property.
Additional garage next door: Pier 66/Bell St Parking Garage (link to google map pin for self parking garage: https://maps.app.goo.gl/quJHqDkeN8rg7vVW7)

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Agenda

Time	Activity
8:00 AM 9:00 AM	Breakfast & Networking
9:00 AM 9:45 AM	Analyzing Deal Activity: Investment and Capital Markets Strategies Accessing Capital, Structuring Deals, and Identifying Investment Opportunities in a Shifting Market
9:45 AM 10:05 AM	Networking Break
10:05 AM 10:50 AM	Developing High-Performing Properties: Strategies for Value, Growth, and Tenant Demand Development Strategies to Enhance Property Performance, Attract Tenants, and Drive Long-Term Value
10:50 AM 11:35 AM	From Concept to Completion: Navigating the Multifamily Development Lifecycle Managing Due Diligence, Feasibility, Costs, Construction Complexities, and Project Delivery Strategies
11:35 AM 12:00 PM	Closing Networking

Interested in Sponsorship?

Contact zach.zeiner@bisnow.com to get information on sponsorship, pricing and availability at this event.

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Call:	202-684-2034
Email:	eventregistration@bisnow.com

Puget Sound Multifamily Summit

Investment and Development Strategies, Deal and Transaction Activity, Cost Management, Tenant Demands, and High-Performing Properties

Speakers and Panels

Analyzing Deal Activity: Investment and Capital Markets Strategies

Accessing Capital, Structuring Deals, and Identifying Investment Opportunities in a Shifting Market

Don Fosseen

Jonathan Manheim

Davis Vaughn

Don Schulz

Aaron Laing

Developing High-Performing Properties: Strategies for Value, Growth, and Tenant Demand

Development Strategies to Enhance Property Performance, Attract Tenants, and Drive Long-Term Value

Carl Shorett

James Wong

Holly Gardner

Jessica Musick

Rachel Sowieja

Zac DeLap

From Concept to Completion: Navigating the Multifamily Development Lifecycle

Managing Due Diligence, Feasibility, Costs, Construction Complexities, and Project Delivery Strategies

Meredith Holzemer

Parker Nicholson

Kim Faust

David Vincent

Mark Lamb

What You'll Learn:

Venue

Agenda

Interested in Sponsorship?

Sponsors

Unlock Your Career Potential with SelectLeaders

Want to get a recap of everything covered at the event?

Don't Forget!