Northern California Adaptive Reuse, Repositioning & Conversions Summit
Strategies for Repurposing Existing Assets & Revitalizing Underutilized Products for Greater Returns
Event Ended On: Tuesday November 18 2025
Registration Questions?
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Interested in Sponsorship?
Contact max.stein@bisnow.com to get information on sponsorship, pricing and availability at this event.
Speakers and Panels
From Old To Bold
Adaptive Reuse, Repositioning & Repurposing Strategies
Policy Shifts & Pathways To Conversion
Legislative Changes Teeing up the Bay Area to Make Conversion Projects Feasible
Why You Won't Want To Miss This Conference:
What You'll Learn:
- Where do the most promising future opportunities for adaptive reuse exist across Northern California’s urban and suburban markets?
- What needs to change in zoning, incentives, and financing for conversions to become economically feasible?
- What policy and entitlement innovations are being piloted to streamline conversion pathways?
- What lessons can be drawn from successful case studies in other regions, and how can they be adapted for Bay Area realities?
- What are the key factors to identify ideal properties for adaptive reuse in Northern California?
- How can developers successfully navigate historic preservation regulations and entitlement challenges?
- What financing options and incentives are available to support adaptive reuse and conversion projects?
- How do developers balance preserving architectural character with modern tenant needs and sustainability goals?
- How can repositioning projects address evolving tenant expectations around flexibility, wellness, and technology?
- What are best practices for managing construction timelines, budgets, and tenant disruption during conversions?
- How can data and technology inform strategic decisions in adaptive reuse and repositioning?
- What role does community engagement and local policy play in the success of reuse and conversion projects?
Good Reads:
San Francisco Planning: Downtown Adaptive Reuse Program
The New Economics Making Office to Housing Conversions Viable
How You'll Do More Business From Attending This CRE Event: With office-to-residential and conversion projects facing major headwinds in Northern California, the conversation is shifting from what’s happening now to what needs to happen next. Join industry leaders, developers, investors, and policymakers as they explore the evolving feasibility of adaptive reuse and conversion projects. This summit will focus on overcoming the barriers to conversions, aligning public and private interests, and identifying the strategies, tools, and timing that will make these projects viable again as the market resets.
Why You Should Attend This Session: Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us.
Who You'll Network With At This Discussion: Owners, Developers, Investors, Architects, Construction, Designers, Brokers, Lawyers, Financial Institutions & Government Officials.
For questions, recommendations, comments or press inquiries please email our event producer, Samantha D'Angelo at samantha.dangelo@bisnow.com.
Venue
Grand Hyatt San Francisco
345 Stockton Street
San Francisco, CA 94108
Ballroom Name/Floor: (3B level: enter lobby, go left through the elevator bay, down 2 sets of escalators)
Parking Information:
Valet is $75 per person but there are plenty of self parking lots nearby.
Nearby Garages:
Union Square Garage - 333 Post Street - 2 minute walk - $3 per hour
Sutter-Stockton Garage - 444 Stockton Street - 5 minute walk - $5 per hour
SF City Parking LLC - 520 Mason Street - 6 minute walk - $15 per day
Agenda
| Time | Activity |
|---|---|
|
8:00 AM 9:00 AM |
Networking, Coffee & Breakfast
|
|
9:00 AM 9:45 AM |
From Old to Bold
Adaptive Reuse, Repositioning & Repurposing Strategies
|
|
9:45 AM 10:00 AM |
Break
|
|
10:00 AM 10:45 AM |
Policy Shifts & Pathways To Conversion
Legislative Changes Teeing up the Bay Area to Make Conversion Projects Feasible
|
|
10:45 AM 11:30 AM |
More Networking!
|
Interested in Sponsorship?
Contact max.stein@bisnow.com to get information on sponsorship, pricing and availability at this event.
Sponsors
Unlock 1 Month Biscred Trial—Bisnow Event Attendees Exclusive!
As a thank-you for attending Bisnow's Northern California Adaptive Reuse, Repositioning & Conversions Summit, we’re giving you complimentary access to Biscred’s commercial real estate prospecting database—featuring 5.7M contacts. Your free trial includes 500 credits and access for 30 days. Activate your trial here.
Want to get a recap of everything covered at the event?
Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.
