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Bisnow Multifamily Annual Conference (BMAC) Northern California

A Full-Day Event Featuring Industry Experts, Insightful Panels, Networking Opportunities, and a Post-Event Cocktail Reception

To be Held in Downtown San Francisco

Event Ended On: Tuesday October 21 2025

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**Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised.
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Speakers and Panels

Inside the CityView Playbook: Scaling Impact in a Challenging Market

A Fireside Chat on Buy vs. Build Strategy, CEQA Reform, and What’s Driving Bay Area Housing Forward

Analyzing Deal Activity: Investment and Capital Markets Strategies

Accessing Capital, Structuring Deals, and Identifying Investment Opportunities in a Shifting Market

Bob Hart

Bob Hart

CEO, TruAmerica Multifamily
Tim Kelly
Moderator

Tim Kelly

Partner, Allen Matkins

From Concept to Completion: Navigating the Multifamily Development Lifecycle

Managing Due Diligence, Costs, Design and Construction Complexities, and Project Delivery Strategies

Ardie Zahedani

Partner, St. Anton Communities
Elaine Breeze

Elaine Breeze

SVP, Development, SummerHill Apartment Communities

Affordable Housing Today: Development and Delivery Strategies

Learn What, Where, and How Today's Leading Executives are Building the Region's Affordable Housing

Andrea Osgood

Andrea Osgood

Chief of Real Estate Development, Eden Housing
Katherine McFadden

Katherine McFadden

VP, Northern California Development, Jamboree Housing
Lisa Schoepflin
Moderator

Lisa Schoepflin

Director, CohnReznick

Luxury Living in NorCal: What’s Next for High-End Residential

Exploring the Design, Amenities, Tech Advancements, and Strategies Driving Demand for Class A Buildings

Desmond Ellis

Desmond Ellis

Director, Real Estate, Sentral
Geoff Gibson

Geoff Gibson

Partner, Winder Gibson Architects
Mark Schwettmann

Mark Schwettmann

Director, SOM
Camille Accarino

Camille Accarino

VP of Operations, Avenue5 Residential
Amanda Cox
Moderator

Amanda Cox

Director of Strategic Growth, PMP Management

Developing, Designing & Delivering Senior Housing in the Bay

Navigating Costs, Regulations, Construction Challenges & the Evolving Needs of an Aging Population

Katie Lamont

Katie Lamont

COO, Tenderloin Neighborhood Development Corp

What You'll Learn:

What You’ll Learn:

  • From the Mission District to SoMa, and across the East Bay, gain insight into which neighborhoods in Northern California are poised for the most new housing development and leasing activity in the coming years
  • Examine the growing trend of urban-to-suburban migration, and how developers adjust their projects and strategies to cater to residents moving from San Francisco to nearby suburban markets like Oakland, Walnut Creek, and Silicon Valley.
  • Analyze how investors and developers are adapting to a changing landscape, focusing on strategies to access capital, structure deals, and identify opportunities in a fluctuating market.
  • Discover how local zoning policies and affordability initiatives are shaping multifamily development in San Francisco and the Bay Area. Learn about key policy changes and incentives driving the creation of affordable and workforce housing in the region
  • The 55+ cohort is the largest and fastest-growing segment in today’s renter landscape — and it will remain so for the next two decades. Analyze the current and projected demand for senior housing in the Bay Area, and explore how demographic shifts are shaping development priorities and driving innovative design strategies that support aging-in-place, wellness, accessibility, and sustainability.
  • Gain insights into how new public transit projects and infrastructure improvements, like BART extensions and high-speed rail, are influencing multifamily development near transit hubs.
  • Examine how to tackle the growing need for affordable and workforce housing, exploring cost-reduction strategies, accelerated timelines, and efficient delivery methods to meet the demand for more accessible living options.
  • Discover the latest trends in luxury multifamily living, including advancements in design, technology, and amenities that are shaping the demand for high-end residential properties in Northern California.

 

Who You’ll Meet During Networking: Owners, developers, investors, brokers, city and government officials, business consultants, architects, engineers, lawyers, accountants, and bankers.

 

Why You Should Attend This Session: Bisnow events bring together the biggest power players in the industry to help you identify opportunities, build your network, and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than we do.

 

For questions, recommendations, comments, or press inquiries please email our event producer, Bora Altunay, at bora.altunay@bisnow.com. To request disability-related accommodations, please contact thea.parkert@bisnow.com no later than seven business days prior to the event.

 

Interested in Sponsorship? Contact max.stein@bisnow.com to get information on sponsorship, pricing and availability at this event.

Venue

Grand Hyatt San Francisco
345 Stockton Street
San Francisco, CA 94108

Ballroom Name/Floor: (3B level: enter lobby, go left through the elevator bay, down 2 sets of escalators)


Parking Information:

Valet is $75 per person but there are plenty of self parking lots nearby.

Nearby Garages:
Union Square Garage - 333 Post Street - 2 minute walk - $3 per hour
Sutter-Stockton Garage - 444 Stockton Street - 5 minute walk - $5 per hour
SF City Parking LLC - 520 Mason Street - 6 minute walk - $15 per day

Get Directions

Agenda

Time Activity
10:00 AM
11:00 AM
Coffee & Networking
11:00 AM
11:45 AM
Analyzing Deal Activity: Investment and Capital Markets Strategies
Accessing Capital, Structuring Deals, and Identifying Investment Opportunities in a Shifting Market
11:45 AM
12:30 PM
Developing, Designing & Delivering Senior Housing in the Bay
Navigating Costs, Regulations, Construction Challenges & the Evolving Needs of an Aging Population
12:30 PM
1:30 PM
Lunch & Networking
1:30 PM
2:00 PM
Inside the CityView Playbook: Scaling Impact in a Challenging Market
A Fireside Chat on Buy vs. Build Strategy, CEQA Reform, and What’s Driving Bay Area Housing Forward
2:00 PM
2:45 PM
Luxury Living in NorCal: What’s Next for High-End Residential
Exploring the Design, Amenities, Tech Advancements, and Strategies Driving Demand for Class A Buildings
2:45 PM
3:00 PM
Networking & Coffee Break
3:00 PM
3:45 PM
Affordable Housing Today: Development and Delivery Strategies
Learn What, Where, and How Today's Leading Executives are Building the Region's Affordable Housing
3:45 PM
4:30 PM
From Concept to Completion: Navigating the Multifamily Development Lifecycle
Managing Due Diligence, Costs, Design and Construction Complexities, and Project Delivery Strategies
4:30 PM
5:30 PM
Post-Event Cocktail
Comcast Business

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