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Bay Area Hospitality & Retail Summit

Thu Dec 11, 2025

Coundown Until event

Bay Area Hospitality & Retail Summit

Exploring Supply & Demand Dynamics, Revitalizing Union Square, Experiential Design, and Tenant Demand Drivers

Thursday December 11 2025 @ 8:00 AM PST

$99.00

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Event Host

Events Raw Space

L4 at 945 Market

Ingka Centres’ 945 Market is proud to announce the official grand opening of L4, San Francisco’s newest modern event venue. The 3,877-square-foot space is set up to become a hub for community gatherings, company celebrations, and cultural events in the city’s historic Mid-Market District.

945 Market is a six-floor destination for shopping, dining, working, and gathering, anchored by IKEA and Saluhall. The building includes retail, office, and entertainment spaces that support a vibrant downtown ecosystem.

Designed to bring people together for everything from corporate meetings and conferences to live performances and private celebrations, L4 offers a flexible layout, design-forward interiors, and built-in catering options from Saluhall, the food and social hall located on the first two floors of the building.

Speakers and Panels

Bay Area’s Retail Landscape: Resilience, Reinvention & New Demand Drivers

Exploring Shifting Supply vs Demand Dynamics, Retail Economics, Urban Revitalization, and the Evolving Consumer Experience

Michael Van Every

Michael Van Every

President and Managing Partner, Republic Urban Properties

The Future of Bay Area Hotels: Demand, Investment & Experience

Where RevPAR Trends, Brand Strategy, and Experiential Design Intersect to Shape Modern Hospitality

Sar Peruri

COO and Partner, Oxford Capital Group & Oxford Hotels & Resorts
Lynn Cadwalader
Moderator

Lynn Cadwalader

Partner, Manatt, Phelps, & Phillip

What You'll Learn:

What You’ll Learn:

  • Gain insight into the current supply vs. demand dynamics across the Bay Area’s hospitality markets and how the robust convention calendar and the 2026 FIFA World Cup are impacting demand and developments.
  • Explore how shifting retail lease rates and vacancy trends from Union Square to suburban hubs are shaping investment strategies, tenant retention, and leasing velocity.
  • Learn how design and construction innovations are driving both hotel repositioning and retail renovations — from tenant improvements that enable experiential retail to the $200M in planned upgrades for some of San Francisco’s largest hotels.
  • Understand the drivers behind recent retail market shifts, from anchor tenant move-outs at San Francisco Centre to high-profile openings like Zara’s upcoming Union Square flagship, and discover how creative leasing and placemaking are redefining shopping districts.
  • Gain insight into the design trends and collaborative strategies that top architects, contractors, and developers are employing to deliver retail and hospitality spaces aligned with modern consumer and guest preferences.
  • Uncover the key economic, financial, and operational factors influencing retail and hospitality investment decisions across the Bay Area, and how leaders are navigating cost pressures while positioning for long-term growth.

 

Who You’ll Meet During Networking: Owners, developers, investors, brokers, city and government officials, business consultants, architects, engineers, lawyers, accountants, and bankers.

 

Why You Should Attend This Session: Bisnow events bring together the biggest power players in the industry to help you identify opportunities, build your network, and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than we do. 

 

For questions, recommendations, comments, or press inquiries, please email our event producer, Bora Altunay, at bora.altunay@bisnow.com.

 

Interested in Sponsorship? Contact max.stein@bisnow.com to get information on sponsorship, pricing and availability at this event.

Venue

L4 at 945 Market
945 Market Street
San Francisco, CA 94103

Ballroom: 4th floor


Parking Information:

Garage Parking at venue - $15 flat rate for attendees

Get Directions

Agenda

Time Activity
8:00 AM
9:00 AM
Breakfast & Networking
9:00 AM
9:05 AM
Opening Remarks
9:05 AM
9:50 AM
Bay Area’s Retail Landscape: Resilience, Reinvention & New Demand Drivers
Exploring Shifting Supply vs Demand Dynamics, Retail Economics, Urban Revitalization, and the Evolving Consumer Experience
9:50 AM
10:10 AM
Networking Break
10:10 AM
10:55 AM
The Future of Bay Area Hotels: Demand, Investment & Experience
How RevPAR Trends, Brand Strategy, and Experiential Design Are Shaping Modern Hospitality
10:55 AM
11:30 AM
Closing Networking

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Want to get a recap of everything covered at the event?

Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.