Salt Lake City Hotel & Hospitality Outlook
Thu Aug 13, 2026
Salt Lake City Hotel & Hospitality Outlook
What’s driving demand, how projects are getting built, and how experience is redefining value
$125.00
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Speakers and Panels
Market Positioning and the Visitor Economy
How demand is evolving across Salt Lake City, what's driving new development and investment interest, and how owners and operators are positioning for long-term growth
Product, Programming, and the Guest Experience
How hotels and event spaces are being designed, activated, and operated to meet rising guest expectations — and where experience is actually driving revenue and asset value
WHY THIS MATTERS
What You’ll Learn:
- How major demand anchors — the convention ecosystem, sports and entertainment districts, and the 2034 Winter Olympics — are reshaping Salt Lake City's hospitality market and what that means for development, investment, and long-term growth across the region
- How the Salt Palace Convention Center, Delta Center, and the evolving Sports, Entertainment, Convention and Culture (SECC) district are reshaping where and how hotel development is happening
- What airport expansion, tourism growth, and large-scale events mean for occupancy, ADR, and long-term investment strategy across downtown and surrounding submarkets
- How owners, operators, and developers are designing and positioning hotels to meet changing guest expectations, from experience-driven stays to wellness, lifestyle, and mixed-use integration
- Where branding, programming, and guest experience are actually driving revenue and where they are falling short in underwriting and operations
How You’ll Do More Business: Understand where demand is coming from and how it is evolving so you can better site, design, finance, and position hotel projects. Learn how leading developers and operators are aligning product, branding, and experience with real demand drivers to improve performance and long-term value.
Who You’ll Network With: Developers, hotel owners, operators, investors, designers, architects, GCs, city officials, tourism leaders, and hospitality brands are active across Salt Lake City and the broader Wasatch Front.
Why You Should Attend: Bisnow events bring together the biggest power players in the industry to help you identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than we do.
For questions, recommendations, comments, or press inquiries, please email our event producer, Kay VanAsdale, at kay.vanasdale@bisnow.com.
To request disability-related accommodations, please contact tameir.moore@bisnow.com no later than seven business days before the event.
Agenda
| Time | Activity |
|---|---|
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8:00 AM 9:00 AM |
Breakfast & Networking
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9:00 AM 9:05 AM |
Bisnow Welcome
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9:05 AM 9:50 AM |
Product, Programming, and the Guest Experience
How hotels and event spaces are being designed, activated, and operated to meet rising guest expectations — and where experience is actually driving revenue and asset value
|
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9:50 AM 10:10 AM |
Networking Break
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10:10 AM 10:55 AM |
Market Positioning and the Visitor Economy
How demand is evolving across Salt Lake City, what's driving new development and investment interest, and how owners and operators are positioning for long-term growth
|
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10:55 AM 11:30 AM |
Closing Networking
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PROJECTS & NEWS YOU SHOULD KNOW
- Headwinds and AI in a Two-Speed Hotel Economy
- Utah company seeks to build largest commercial development in Jackson, Wyo., history
- Temple Square, Salt Lake City Just Got A Lot More Interesting
- Salt Palace to fully close for 3 years when redevelopment begins in 2027
Sponsors
PS - Want the attendee list for free?
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Want to get a recap of everything covered at the event?
Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.
