1) How are major retail giants adjusting their identities to survive today's e-commerce world?
2) What facets of the brick-and-mortal retail shopping experience will always attract customers?
3) How do major developers navigate the tenant market in a the world of brand recognition?
4) Will the "experience consumer" continue to drive construction development when millennials inevitably grow older?
5) Are pop-up stores and experiential retail here to stay?
RXR Realty’s Starrett-Lehigh Building is a 2.3 million square foot asset located in West Chelsea. Home to well-known brands such as Ralph Lauren, Diller Scofidio + Renfro, Johnson & Johnson, McGarry Bowen, Under Armour, OXO, and Martha Stewart, Starrett-Lehigh is the creative hub for New York City’s most innovative companies.
Currently, over 40,000 sf on the ground floor is being redeveloped into Manhattan’s next dynamic retail experience. The proposed program includes a food hall, multimedia event space, and inline opportunities on 26th and 27th street earmarked for restaurants, fitness, beauty, and dry goods. The retail will service the 5,000+ tenants in the building and constant flow of tourism traffic from the Highline and Gallery District, as well as the growing residential population.
|7:30 AM - 8:30 AM||
Breakfast & Networking
|8:30 AM - 9:15 AM||
Activating Retail: Placemaking, Clicks-to-Bricks & Branding Strategy in 2019
|9:15 AM - 10:00 AM||
Investment, Acquisitions, Development & Design Strategy
|10:00 AM - 10:45 AM||
Leasing in 2019: What Tenants Want
|10:45 AM - 11:15 AM||
Keynote Interview with Conor Flynn
|11:15 AM - 11:45 AM||
Post Event Speed Networking
The Starrett-Lehigh Building
601 W 26 St.
NY, NY 10001
Floor: Ground Floor
Entrance: Please enter from West 27th Street
Parking Information: Parking garage on 550 W 25th Street Head southeast on W 26th St toward 11th Ave then turn right onto 11th Ave and then turn left onto W 25th St. The destination will be on the right.
Up to 1 hour: $21.00
Up to 2 hours: $29.00
Up to 12 hours: $37.00
With retail giant, Sears, announcing bankruptcy on October 15th, many other retailers have navigated their ships with growing concerns of a similar fate. Saks Fifth Avenue is closing the doors on its Lower Manhattan women's apparel shop after only being open for less than two years.
As the ongoing transition from brick-and-mortar shopping to the online experience that has benefitted the Amazons of the world, some retailers are evolving and learning how to accentuate their brand recognition to survive.
As the commercial rents on major retail outposts continue to force giants like Sears to close more and more of its doors, many industry experts expect rents to drop in the coming years - which might mitigate many of the costs associated with the fall of brick-and-mortar.
We hope to see you at this year's New York Retail Conference!
Please send any questions, comments or concerns to John Whitney, Northeast Event Producer, @ email@example.com