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New York Retail Annual Conference

How to Make Sense of Retail in 2019

Event Ended On: Thursday April 11 2019

Registration Questions? **Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised. **Bisnow is a cashless, checkless operation. Please only submit payment via credit card.

Event Host

Events Raw Space

RXR Realty’s Starrett-Lehigh Building

RXR Realty’s Starrett-Lehigh Building is a 2.3 million square foot asset located in West Chelsea. Home to well-known brands such as Ralph Lauren, Diller Scofidio + Renfro, Johnson & Johnson, McGarry Bowen, Under Armour, OXO, and Martha Stewart, Starrett-Lehigh is the creative hub for New York City’s most innovative companies.

Currently, over 40,000 sf on the ground floor is being redeveloped into Manhattan’s next dynamic retail experience. The proposed program includes a food hall, multimedia event space, and inline opportunities on 26th and 27th street earmarked for restaurants, fitness, beauty, and dry goods. The retail will service the 5,000+ tenants in the building and constant flow of tourism traffic from the Highline and Gallery District, as well as the growing residential population.

Speakers

Keynote Interview with Conor Flynn

Tony Lupo
Moderator

Tony Lupo

Partner, Arent Fox

Activating Retail: Placemaking, Clicks-to-Bricks & Branding Strategy in 2019

Nicholas Stone

Nicholas Stone

Founder & CEO, Bluestone Lane
Karen Bellantoni

Karen Bellantoni

Vice Chairman, RKF
Whitney Arcaro
Moderator

Whitney Arcaro

EVP, Head of Marketing and Retail Leasing, RXR Realty

Leasing Strategy in 2019

John Mears

John Mears

VP of Real Estate, Equinox

Investment, Acquisition, Development & Design Strategy

How Concept and Brand Identity Impact Retail Activity

Bruce Schanzer

Bruce Schanzer

President & CEO, Cedar Realty Trust
Michael Bischoff

Michael Bischoff

Partner, Pei Cobb Freed & Partners Architects
Joseph French Jr.

Joseph French Jr.

The French Retail Team, Marcus & Millichap
Michael Hefferon
Moderator

Michael Hefferon

Partner, Managing Director, B6 Real Estate Advisors

Agenda

Time Activity
7:30 AM
8:30 AM
Breakfast & Networking
8:30 AM
9:15 AM
Activating Retail: Placemaking, Clicks-to-Bricks & Branding Strategy in 2019
9:15 AM
10:00 AM
Investment, Acquisitions, Development & Design Strategy
10:00 AM
10:45 AM
Leasing in 2019: What Tenants Want
10:45 AM
11:15 AM
Keynote Interview with Conor Flynn
11:15 AM
11:45 AM
Post Event Speed Networking

Venue/Parking

The Starrett-Lehigh Building
601 W 26 St.
NY, NY 10001

Floor: Ground Floor

Entrance: Please enter from West 27th Street


Parking Information: Parking garage on 550 W 25th Street Head southeast on W 26th St toward 11th Ave then turn right onto 11th Ave and then turn left onto W 25th St. The destination will be on the right.

Rates:
Up to 1 hour: $21.00
Up to 2 hours: $29.00
Up to 12 hours: $37.00

Get Directions

Event Summary

With retail giant, Sears, announcing bankruptcy on October 15th, many other retailers have navigated their ships with growing concerns of a similar fate. Saks Fifth Avenue is closing the

doors on its Lower Manhattan women's apparel shop after only being open for less than two years.

As the ongoing

transition from brick-and-mortar shopping to the online experience that has benefitted the Amazons of the world, some retailers are evolving and learning how to accentuate their brand recognition to survive.

As the commercial rents on major retail outposts continue to force giants like Sears to close more and more of its doors, many

industry experts expect rents to drop in the coming years - which might mitigate many of the costs associated with the fall of brick-and-mortar.

We hope to see you at this year's New York Retail Conference! Please send any questions, comments or concerns to John Whitney, Northeast Event Producer, @

john.whitney@bisnow.com

1) How are major retail giants adjusting their identities to survive today's e-commerce world?

2) What facets of the brick-and-mortal retail shopping experience will always attract customers?

3) How do major developers navigate the tenant market in a the world of brand recognition?

4) Will the "experience consumer" continue to drive construction development when millennials inevitably grow older?

5) Are pop-up stores and experiential retail here to stay?