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First Draft Live: America’s Shopping Hard. So Why Is Retail Still Sweating?

Fri Dec 05, 2025

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First Draft Live: America’s Shopping Hard. So Why Is Retail Still Sweating?

Featuring Northwood Retail President Ward Kampf

Friday December 5 2025 @ 12:30 PM EST

Speakers and Panels

Ward Kampf

Ward Kampf

President, Northwood Retail
Mark Bonner
Moderator

Mark Bonner

Editor-in-Chief & VP, Content, Bisnow

WELCOME TO FIRST DRAFT LIVE

THIS WEEK... 

 

Black Friday just blew past the macro gloom, but retail’s underlying instability isn’t going anywhere.

 

Shoppers dropped $11.8B online (that’s up 9.1%) plus $6.4B on Thanksgiving, value chains were mobbed and AI shopping assistants spiked 300% year over year. Yet the backdrop is shaky: tariff whiplash, softening consumer sentiment, delayed imports, waves of closures, shrinking seasonal hiring and layoffs at major brands. That’s all happening just as retailers enter the time of year that typically accounts for 20% of their annual sales.

 

This week, Ward Kampf, President of Northwood Retail, joins us to break down what’s real, what’s noise and what CRE should brace for. We’ll be digging into why the consumer keeps outperforming, how retailers protect margins already squeezed by tariffs and whether the holiday season will be strong enough to buoy the market heading into 2026 — or if the sector will be staring down a softer leasing environment.

 

Is U.S. retail still as resilient as it looks, or are we nearing the moment when “relentless” instability finally hits the real estate side of the ledger?

 

_______ 

 

Every Friday at 12:30 p.m. ET, we go live with industry experts for a sharp, timely conversation on the week’s most impactful topic — inspired by our daily newsletter, The First Draft. Whether it’s CRE capital trends, policy changes, or sector-specific activity, we break down what it means for your business right now.

We’ve hosted some of the industry's top voices — and there's more to come. Bring your questions, join the conversation, or catch the replay within 24 hours if you can't attend live.

Interested in speaking? Contact Director of Global Production Elizabeth Baker at liz.baker@bisnow.com.

Agenda

Time Activity
12:30 PM
1:00 PM
First Draft Live: America’s Shopping Hard. So Why Is Retail Still Sweating?
Featuring Northwood Retail President Ward Kampf