Jill Ju is the CEO and Founder of True North Management, a purpose-led real estate investment and management company focused on transforming traditional living spaces to better meet the needs of today's urban dwellers. A passionate advocate for innovation in the living sector, Jill leverages her extensive experience and unique insight to create environments that promote both personal growth and a strong sense of community.

Formerly Investment Director at Greystar and Chief Investment Officer at The Collective, she has an extensive track record in creating assets, brands and investment vehicles across PBSA, BTR and co-living sectors, and a passion for creating attainable, high-quality rental homes that enable mindful living.

True North recently announced the opening of its debut co-living property, Holm Wimbledon Park, in Southfields, London, featuring 86 studios and communal spaces to encourage both focused work and social interaction. And a pipeline to deliver 1,500 units in London over the next 3 years.

Lily is Head of Acquisitions - UK at Blue Coast Capital. Prior to that, Lily was Managing Director responsible for acquisitions and asset management across the UK and Ireland at MARK, and Managing Director at Vanke where she established its UK platform. Previously, she worked at UBS in London across various UK and Pan European real estate funds, and at Ascendas, Singapore’s first and largest industrial REIT, in Shanghai. Lily has a B.S. and B.A. from the University of Southern California, and an MBA from INSEAD.

Transactional construction lawyer with 25 years experience advising on the construction law aspects of acquisitions and disposals, regeneration, development and the provision of related infrastructure. He also advises development funders on construction law aspects of secured lending arrangements.

Sam has a particular focus on the living sector and on co-living developments.

Williams Johnson is the co-founder and Director of B-Hive Living – a multi award-winning residential coliving brand, developer and asset manager of shared-living properties. They take pride in delivering exceptional value to their investors and partners through their strong focus on wellness-driven design, tech-enabled operation and best-in-class community experience. The company has been recognised twice as having the best user and community experience in the UK and in the world. He is a former partner and Managing Director of the global research and management consulting firm - Great Place to Work Institute. In his career, he has held several senior management and governance positions in a number of international organisations including the Climate and Development Knowledge Network (CDKN), which was a £170 million global initiative to tackle climate change. He holds several qualifications from world class universities schools including London Business Schools and the University of Cambridge. In his spare time, he is a self-diagnosed surfer and drummer junkie, and dedicated father.

Jermaine is a co-founder of the Re:shape Living Group, an alternative living sector developer and operator in the UK. Jermaine is responsible for Joint Ventures, planning and development activities, product design and execution, and ESG. Jermaine has worked in Real Estate for over 15 years and is recognised as one of the UK’s leading alternative living experts, having co-designed and secured planning permission for 10 co-living buildings, PBSA and hotels worth more than £800 million GDV across London and Dublin since 2018. Jermaine is also the founder and chair of the Second-Generation Shared Living Consortium (SGSLC), an industry body which exists to progress shared living policy across the UK.

Nick trained at the University of Nottingham where he graduated with a Bachelor, Diploma and Master of Architecture, his thesis gaining critical acclaim. He joined tp bennett in 2006 where he qualified as an architect. He then spent periods at John McAslan + Partners and Allies and Morrison, before re-joining the practice as a design director in 2018 and now leads the blended living studio.

An accomplished designer and expert in design management, Nick leads his projects and teams by example, at all RIBA stages. He has delivered numerous masterplans and notable buildings in the UK and abroad – some earning RIBA award status – and has collaborated with the UK government on humanitarian initiatives including post-disaster housing.

Over his career Nick has attained a series of professional qualifications, which underpin his experience and outreach at the practice. He is a certified RIBA Conservation Architect, holds a RIBA Certificate in Construction Project Management, is a member of the chartered Association for Project Management and a judge for the Architects Journal.

With eight years’ experience in the commercial furniture sector, Rosie brings a unique blend of expertise across residential and bespoke product design — with a focus on Living sector developments. As a Consultant Manager within the TFP Living division at The Furniture Practice, she leads the delivery of large-scale, sustainability-focused FF&E projects , taking a consultative and client-first approach.

Rosie has a deep understanding of the diverse requirements across the Living sectors. She stays closely connected to emerging design trends shaped by innovation and sustainability, enabling her to develop tailored furniture solutions that meet the needs of forward-thinking developers across the UK.

Jessica is the CEO of Abode Worldwide, a strategic public relations agency focused on raising the profile of transformative technology solutions across the global hospitality, lodging, and living sectors. Abode sits at the heart of the developing intersection between work, life and play in real estate and hospitality and partners with the brands playing a lead role in this transformation. A regular industry speaker, author, and adviser, Jessica is also the host of the Pillow Talk Sessions podcast.

Karl Tomusk is an Associate on the UK Living Research team at JLL with a decade of experience in real estate as a journalist and researcher. Joining JLL in 2023, Karl specialises in data-driven market analysis around investment, policy and sector trends across the breadth of UK Living. Prior to JLL, Karl was a real estate finance and data journalist writing for publications including Estates Gazette, Real Asset Insight, Insider and Wired.