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GreenStreet

GreenStreet

GreenStreet is a mixed-use district unlike any other in downtown Houston, redefining urban lifestyle in the heart of the central business district. This four-block, 611,000-square-foot development features a 260,000-square-foot Class-A office tower, 326,000 square feet of retail space, and marquee tenants including House of Blues, Punch Line comedy club, The Laura Hotel, and Lifetime Fitness. Visit www.greenstreetdowntown.com and follow @greenstreethou.

Speakers and Panels

Local Flavor & Community Vibes: Placemaking through Experiential Retail

Sarah Thobae

Sarah Thobae

Assistant VP

Weitzman

Chef Troy Guard

Chef Troy Guard

Owner & Chef

TAG Restaurant Group

Jeffrey Kaplan

Jeffrey Kaplan

Principal

Concept Neighborhood

Gin Braverman

Gin Braverman

Founder & Creative Director

Gin Design Group

Paula Musa

Paula Musa

VP, Retail Services

Transwestern

Lynn Spencer
Moderator

Lynn Spencer

Director

Waller Economic Development Corporation

Chef Troy Guard

Owner & Chef

TAG Restaurant Group

Raised in both Hawaii and San Diego, Troy Guard spent much of his youth in the ocean or the kitchen. His career

started in college at the famed La Costa Resort in San Diego. At the age of 21, Guard began his tutelage under

fusion legend Roy Yamaguchi in Hawaii. During their eight-year journey together, Chef Guard developed a

distinct multicultural style that would lead him to executive chef positions all over the world; from acclaimed New

York hotspot TAO and Doc Cheng’s in Singapore, to Richard Sandoval’s award-winning Latin-Asian fusion

restaurant Zengo.

Troy joined Yamaguchi for his next culinary adventure – the launch of Roy’s New China Max in Hong Kong. By

age 25, he was responsible for several Roy’s outposts throughout Asia. Troy spent eight years working closely

with Yamaguchi before taking the coveted post of Executive Chef at New York City hotspot, TAO. Leading a high-

volume operation with a large kitchen staff prepared him for his next calling at The Raffles Hotel in

Singapore—where, as Chef de Cuisine at the world-renowned Doc Cheng's restaurant, he developed his own

unique Pacific Rim style. It was at Doc Cheng’s that Troy met Richard Sandoval, the visionary behind award-

winning “Modern Mexican” concept restaurants across the United States. Together, Guard and Sandoval hatched

the idea of creating Denver’s first Latin-Asian fusion restaurant, Zengo, in the city’s emerging Riverfront area.

After life at Zengo, Troy led several other restaurants to success – including nine75 and Ocean. Still, the calling of

owning his own restaurant beckoned – and 2 years later, TAG became that reality. Chef Guard opened his

flagship restaurant, TAG, on Larimer Square in the bustling LoDo District of downtown Denver. A culmination of a

life-long dream, TAG embodies Guard’s unique vision of Continental Social Food – a combination of his Hawaiian

roots, his Pan-Asian expertise and fresh, local Colorado ingredients.

Since the opening of TAG, Guard has created that of a restaurant empire across Denver with concepts including

Los Chingones (“badass” Mexican), bubu (quick-casual), TAG Burger Bar (imaginative, handcrafted burgers),

Guard and Grace (modern American steakhouse), Mister Tuna (American eclectic), HashTAG

(breakfast/brunch) and FNG (neighborhood wood-fired eatery). In 2019, Guard will make his first move outside of

Colorado with the opening of Guard and Grace in Houston, Texas.

Gin Braverman

Founder & Creative Director

Gin Design Group

Gin Braverman is the founder and creative director of the visionary firm gin design group. She has spent the last decade shaping Houston’s burgeoning hospitality scene, developing originative and fully integrated designs for award-winning food and beverage concepts, independent chefs, sommeliers and national restaurant and hospitality groups.

Like all worthwhile paths, Gin’s was winding. After graduating from The University of Texas at Austin, her career began in NYC working in production for TV and film, ultimately designing for HGTV’s extreme home remodel show Home Rules. She also spent significant time abroad, traveling Europe and living in Asia, at one point working with a Taiwanese design firm. When she moved to Houston, she joined the team at Installations Antiques, where she deepened her appreciation for and understanding of artisanship in the built-environment apprenticing in their workshop. Multi-cultural fascination and global immersion define her approach and inform her diverse design portfolio both in and outside of Houston.

The firm's work has been featured in such esteemed publications as GQ, Architectural Digest, The Architect’s Newspaper, Texas Monthly, PaperCity, Wallpaper* City Guide, Interior Design, The New York Times, Hospitality Design, and others.

Mixed-Use & Placemaking Transformations

Don Quigley

Don Quigley

EVP, Investment + Development

Midway

Devon Rodriguez

Devon Rodriguez

Director of Redevelopment

City of Sugar Land

Matt Ragan

Matt Ragan

Managing Director of Retail Programming & Operations

Rebees

Matthew Kelley

Matthew Kelley

Founder

Market Square Companies

Cassie Hoeprich

Cassie Hoeprich

Director of Planning & Economic Development

Downtown Houston

Katherine Rorie
Moderator

Katherine Rorie

Principal

Method Architecture

Devon Rodriguez

Director of Redevelopment

City of Sugar Land

Devon Rodriguez is the Director of Redevelopment. She is responsible for leading the City’s community development, redevelopment and reinvestment strategy to ensure the remaining property in the City is developed with the highest and best use in mind, acknowledging that as the community is built out, the taxable values put in place will have to sustain the City into the future. Devon holds a Bachelor’s degree in Community and Regional Development from the University of California at Davis and has worked as an Economic Developer in California and Texas for over 15 years.

Bites, Brands & Business: The Future of Restaurants in Houston

June Rodil

June Rodil

CEO, Partner

Goodnight Hospitality

Benjy Mason

Benjy Mason

Owner

Johnny’s Goldbrick, Winnie’s and Starduster Lounge

Chris Shepherd

Chris Shepherd

Founding Director

Southern Smoke Foundation

Aaron Bludorn

Aaron Bludorn

Chef & Partner

Bludorn Restaurant

Matt Ragan
Moderator

Matt Ragan

Director of Retail Programming & Operations

Rebees

June Rodil

CEO, Partner

Goodnight Hospitality

Born in the Philippines and raised in Texas, June joined Houston-based, freshly formed Goodnight Hospitality as a partner in 2019 and opened two new concepts the same year: Montrose Cheese & Wine and Rosie Cannonball, a 2020 James Beard Award semifinalist for Outstanding Wine Program. Ever nimble and fighting for survival in the landscape of independently owned restaurants amidst a global pandemic, her company opened three seasonal pop-ups, evolved and added online sales, webinars, and catering in the last year. Goodnight Hospitality opened their fine dining concept, MARCH, in spring 2021.

Previously, June was VP of Operations for McGuire Moorman Hospitality, based in Austin, TX, and headed operations for 11 concepts. She remains a partner in June’s All Day, her namesake restaurant that was named one of Food & Wine magazine's Restaurants of the Year in 2017. In her career June has opened over a dozen hospitality concepts with numerous James Beard Award winners and nominees and Food & Wine magazine’s Best New Chefs.

She is known as a leader in the beverage community and her accolades include: Wine Enthusiast’s Sommelier of the Year 2018; Wine Enthusiast 40 Under 40 2016; Key Panelist at Women in Wine Leadership Symposium and numerous Food & Wine festivals across the nation; Food & Wine magazine's Sommelier of the Year 2014 (she is the only person to have received the Restaurants of the Year & Sommelier of the Year accolade in Food & Wine history), Star Chef's Rising Star Sommelier 2012, Wine & Spirits Best New Sommelier 2011, TEXSOM Best Sommelier Winner 2009 and is one of 29 women in the Americas to earn the Master Sommelier credential. June is a board member of the Southern Smoke Foundation, which provides crisis relief to those in the food and beverage industry.

An avid sparkling wine drinker and determined to find cause for celebration in day to day life, in 2017 she launched her private label wine, June's Brut Rosé, with Austrian winemaker Markus Huber.

Outside of her passion for restaurant operations and championing diversity and inclusion in the hospitality industry, June loves doing crossword puzzles with her husband, obsessing over her dog, admiring art she can't afford, avoiding regular exercise, and laughing really heartily with her friends.

Benjy Mason

Owner

Johnny’s Goldbrick, Winnie’s and Starduster Lounge

Benjamin Mason is a bar owner with three locations in Houston. With over 15 years in hospitality doing everything from head chef to dishwasher, he has focused on creating “neighborhood cocktail bars” that combine the innovative techniques of modern cocktails with the soul of an old school neighborhood dive bar. He is married with two children and is generally overly enthusiastic about a new hobby or project.

Matt Ragan

Moderator

Rebees

Matt Ragan is Rebees' Director of Retail Programming & Operations. After earning History and Business degrees from the University of Kansas, Matt tried his hand at acting (where he found just enough success to still be talking about it) before finding his true calling in the world of hospitality and food and beverage. Matt would go on to run and develop multiple upscale restaurants in New York, Los Angeles and Dallas, prior to joining Rebees in 2019.

Why You Should Attend The Houston Retail and Mixed-Use Event

Why This Matters:

This is not your typical retail market event. It’s a candid look at the mechanics, and the missteps, of turning real estate into true destinations in one of the country’s most demographically complex, culturally rich, and car-dependent metros. With developers from the trenches, staff reshaping policy, and strategists who’ve led some of the region’s most experimental projects, this event offers real perspective. Whether you’re repositioning a tired asset or starting from scratch in a booming submarket, the insights shared here will arm you with strategies that reflect the full mess and momentum of development in Houston today.
 

What You Will Learn:

  • How placemaking strategies are being executed on the ground in Houston’s most culturally distinct districts—from curated vendor lineups in POST Houston to locally anchored programming in Spring Branch, discover what’s working (and what gets ignored) when developers try to "get local."

  • The ROI of community programming and cultural events at commercial properties—from farmers markets in suburban lifestyle centers like LaCenterra at Cinco Ranch to live music activations in mixed-use projects like East River, hear how developers are calculating value beyond rent rolls and how that translates into leasing leverage.

  • Why developers are betting big on hybrid entertainment-dining venues like Chicken N Pickle, High & Dry, and Social Beer Garden—and how those concepts are shifting traffic patterns, parking strategy, and co-tenancy expectations across Houston’s suburban nodes.

  • What it takes to reposition legacy malls like Memorial City and Greenspoint into multi-use destinations—including how developers are navigating fractured ownership structures, tenant exits, capital stack challenges, and neighborhood resistance.

  • How city planning departments and developers are aligning (or not) on zoning for vertical mixed-use and adaptive reuse—and what tools are actually being used to push projects forward, from public infrastructure funding to selective code overlays in districts like Montrose and East End.

  • The new math behind tenant mix strategy in Houston's densifying suburbs—as projects like Bridgeland, The Woodlands, and Sugar Land Town Square evolve, hear how developers are integrating essential services (medical, education, fitness) with high-end retail to future-proof foot traffic.

  • How top Houston developers are managing daypart conflicts between office, residential, and entertainment uses—especially in vertically stacked sites—and which operational or tech solutions are proving worth the investment.

  • What national brands are learning from Houston’s demographics and psychographics—from Macy’s testing localized experiential concepts to fast-casual chains partnering with local chefs, we’ll explore the real examples of how big players are adapting for Houston’s multicultural, multigenerational audience.

Articles You Should Read:

Hines Shatters Houston Record With $727-Per-SF Montrose Deal

Pearland Prioritizes A 'Quality Of Life' Community For Continued Prosperity

Development Partner Sought For Houston Mixed-Use, Affordable Housing Project

Millions Of Square Feet Of Texas Hemp Retail Saved By Last-Minute Veto

Brookfield Scores Another Big Energy Company Lease Renewal In Downtown Houston

From The Eye Of The Storm, AI Weather Prediction Is Impacting Retail And Logistics Decision-Making

For questions regarding content, speaking and sponsorship opportunities please email our Senior Event Producer, Virginia Baker, at virginia.baker@bisnow.com. To request disability-related accommodations, please contact claire.ahrens@bisnow.com no later than seven business days prior to the event.

Venue

GreenStreet
1201 Fannin St
Houston, TX 77002

Floor: Floor #10


PARKING GARAGE
Parking is available in the attached garage located at 1320 Fannin with entrances on Fannin and Clay. Garage map HERE. Parking will be validated by Rebees - be sure to get the validation sticker at registration.

DIRECTIONS FROM GARAGE TO EVENT
Level 3 of the garage connects to level 2 of the property by way of the sky-bridge. Once you cross over the sky-bridge, walk towards LifeTime Fitness. Once able, turn right walking past LifeTime’s front entrance. Continue walking past the white “Love Your Life” LifeTime signage towards the lobby entrances. The registration table will be to your right. Event is on level 10 of the Tower.


METERED PARKING
Pay-to-park stations and meters are available during the day on downtown streets.

Get Directions

Agenda

Time Activity
6:00 PM
7:00 PM
Pre-event Networking
7:00 PM
7:45 PM
Bites, Brands & Business: The Future of Restaurants in Houston

As mixed-use and retail destinations evolve, restaurants are no longer just tenants. They have become anchors, community magnets, and mood makers. Explore how the restaurant sector is shaping, and being shaped by, Houston’s dynamic mixed-use market.

7:45 PM
8:00 PM
Networking Break
8:00 PM
8:45 PM
Local Flavor & Community Vibes: Placemaking through Experiential Retail

Unpack how Houston’s leading developers and operators are building community-first retail destinations that actually feel like part of the neighborhood. From pop-ups for local vendors to live music nights that anchor weekend foot traffic, explore how programming, partnerships, and placemaking can turn a retail site into a cultural hub. Dig into how developers are navigating the tension between big-name anchors and hyper-local tenants, and what it really takes to create a third place that people return to regularly—whether they’re shopping, dining, or just hanging out.

8:45 PM
9:30 PM
Mixed-Use & Placemaking Transformations

Hear from the teams behind the city’s most ambitious developments, multi-use ecosystems with residential, office, green space, and entertainment stitched together with curated retail. Dive deep on everything from the zoning gymnastics behind the scenes to what gets a deal across the line with tenants, city leaders, and investors.

9:30 PM
10:30 PM
Cocktail and Networking

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