|8:00 AM - 9:00 AM||
Coffee, Networking, & Breakfast
|9:00 AM - 9:20 AM||
Case Study: Inside The Renovations of Memorial Park
Partnering With The Houston Astros, Hosting A PGA Tour & Creating The Ultimate Destination!
|9:20 AM - 10:05 AM||
Drawing People In Through "Retailtainment"
|10:05 AM - 10:50 AM||
Mega Mixed-Use Projects Creating Identity
|10:50 AM - 11:00 AM||
The St. Regis Houston
1919 Briar Oaks Lane
Houston, Texas 77027
Ballroom: Astor Ballroom - Mezzanine Level
Parking Information: Valet - $14
Self-Park (Garage Across the Street) - $5
Houston is a city that is constantly transforming itself. We are no longer just developing, but we are carefully cultivating retail and building out large scale master-panned communities. This is placemaking in it’s prime. So what does that mean? Simply put, placemaking is a strategic move used to boost foot traffic at a destination by making it compelling and creating reasons for shoppers to visit. Shopping center owners have pulled out the big guns when it comes to placemaking and are constantly reinventing new ideas to draw crowds to their centers, from changing the tenant mix to include entertainment and service-oriented retailers, to providing attractions like live concerts, partnering with local farmers markets and restaurants. Not only have we seen Urban developments like Discovery Green transforming the city, but we’ve also seen a pattern of master-planned developments in suburbs like Friendswood and Cypress.
Learn all about how creating authentic destination can (re)define a location, (re)define an identity and provide new opportunities for mixed-use retail success at Bisnow's Houston Destination Making Summit!
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