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Destination Making

Creating a Can't Miss Experience Through Creative Anchors & Placemaking!

Event Ended On: Thursday September 12 2019

Registration Questions? **Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised. **Bisnow is a cashless, checkless operation. Please only submit payment via credit card.

Speakers

Case Study: Inside the renovation of Memorial Park

Partnering With The Houston Astros, Hosting A PGA Tour & Creating The Ultimate Destination!

Shellye Arnold
Memorial Park Redevelopment

Shellye Arnold

President & CEO, Memorial Park Conservancy
Bob Ethington
Moderator

Bob Ethington

Director of Research and Economic Development, Uptown Houston District

Mega Mixed-Use Projects Creating Identity

Ryan McCord
Generation Park

Ryan McCord

President, McCord Development
Jim Carman
Bridgeland Central

Jim Carman

President, Houston Region, Howard Hughes Corporation
Jonathan Zadok

Jonathan Zadok

Owner, Zadok Jewelers

Drawing People In Through "Retailtainment"

Larry Levine

Larry Levine

President, Levcor
Will Donaldson
Politan Row

Will Donaldson

CEO/Founder, Politan Group
Benjamin Berg
B&B Butchers, B.B. Lemon, B.B Italia

Benjamin Berg

Founder, Berg Hospitality Group
Jeff Samples
Moderator

Jeff Samples

President, International Bank of Commerce

Agenda

Time Activity
8:00 AM
9:00 AM
Coffee, Networking, & Breakfast
9:00 AM
9:20 AM
Case Study: Inside The Renovations of Memorial Park
Partnering With The Houston Astros, Hosting A PGA Tour & Creating The Ultimate Destination!
9:20 AM
10:05 AM
Drawing People In Through "Retailtainment"
10:05 AM
10:50 AM
Mega Mixed-Use Projects Creating Identity
10:50 AM
11:00 AM
More Networking!

Venue/Parking

The St. Regis Houston
1919 Briar Oaks Lane
Houston, Texas 77027

Ballroom: Astor Ballroom - Mezzanine Level

Parking Information: Valet - $14
Self-Park (Garage Across the Street) - $5

Get Directions

Event Summary

Houston is a city that is constantly transforming itself. We are no longer just developing, but we are carefully cultivating retail and building out large scale master-panned communities. This is placemaking in it’s prime. So what does that mean? Simply put, placemaking is a strategic move used to boost foot traffic at a destination by making it compelling and creating reasons for shoppers to visit. Shopping center owners have pulled out the big guns when it comes to placemaking and are constantly reinventing new ideas to draw crowds to their centers, from changing the tenant mix to include entertainment and service-oriented retailers, to providing attractions like live concerts, partnering with local farmers markets and restaurants. Not only have we seen Urban developments like Discovery Green transforming the city, but we’ve also seen a pattern of master-planned developments in suburbs like Friendswood and Cypress. Learn all about how creating authentic destination can (re)define a location, (re)define an identity and provide new opportunities for mixed-use retail success at Bisnow's Houston Destination Making Summit!

For questions, recommendations, comments, or press inquiries please email our Houston event producer Sophie Molzan at sophie@bisnow.com Share your comments, post your photos and ask questions using #BisnowHouston on Twitter and Instagram, and follow us at @BisnowHouston on Twitter for more local news.

  1. What is placemaking and how can it be a catalyst for mixed-use retail development?
  2. How can investors calculate the next best foot traffic hub and what lessons can be learned in today's retail renaissance?
  3. With the urban core built out and pricey, how are developers and innovators leveraging mixed-use spaces in submarkets?
  4. How do you curate and form the identity of a place? What are the genuine pillars that truly make a place?
  5. How do occupiers define quality of life? Is it flexibility, convenience, green spaces, amenities? How do you strive for the right mix?

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