Thu May 14, 2026
Registration Questions?
**Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised.
**Bisnow is a cashless, checkless operation. Please only submit payment via credit card.
Why This Matters:
Greenville and the Upstate region have seen remarkable growth over the past decade. However, amid periods of uneven activity across the national real estate landscape, certain asset types have not yet matched the region's population and economic expansion. Even so, Greenville remains a compelling market, with continued activity across mixed-use, multifamily, office, and more. This has accompanied sustained interest from both local and national capital pursuing acquisitions and new development opportunities alike.Today's environment is being defined by discipline as underwriting remains a limiting factor, capital remains highly selective, and transaction volume continues to be constrained by pricing and return expectations, rather than a lock of motivation.
Despite these headwinds, development and investment activity continue to move forward locally. This event will examine how Greenville's most prominent mixed-use and repositioning projects are being executed - from phasing to placemaking and public-private collaboration - while also providing a clear view into how investors are approaching acquisitions, new development, and strategic hold decisions. Attendees will gain insight into the fundamentals limiting deal flow, the drivers behind current activity, and the risks and opportunities shaping Greenville's next phase of growth.
What You'll Learn:
For questions regarding content, speaking and sponsorship opportunities please email our Southeast Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact sabrina.cole@bisnow.com no later than seven business days prior to the event.
Greenville ONE Center
2 West Washington Street
Greenville, SC 29601
Parking Information:
Several city garages are within walking distance:
West Washington Street Deck
ONE City Plaza Garage
Richardson Street Garage
Poinsett Garage
| Time | Activity |
|---|---|
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8:00 AM 9:15 AM |
Pre-Event Networking, Registration & Breakfast
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9:15 AM 10:00 AM |
Buy, Build or Bide Your Time: How Investors are Approaching Today's Market
-Acquisitions, new development and current market reality in the Upstate
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10:00 AM 10:15 AM |
Brief Networking Break
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10:15 AM 11:00 AM |
Executing Mixed-Use & Major Projects in Greenville
-Balancing scale, risk, and community in Greenville's next major developments
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11:00 AM 11:30 AM |
Closing Networking
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