Denver Hotels & Tourism Update
Wed May 27, 2026
Denver Hotels & Tourism Update
Inside the Next Wave of Lodging Shaping Travel, Investment, and Guest Experience Across the Front Range
$125.00
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Tickets
Speakers and Panels
Deals, Development & Market Momentum
How industry leaders are interpreting market fundamentals to identify opportunities and get deals across the finish line
Rob Smith
Anne Bertsch
Curating Exceptional Guest Experiences
Leveraging technology, branding, and guest-centric design to stand out in a competitive market
Fire in the Hearth: Placemaking That Leads to Enduring Value
Discover how a historic Frisco gathering place is evolving into a boutique hotel through story-driven planning, preservation, and experiential design
WHY YOU CAN'T MISS THIS
What You’ll Learn:
- Analyze Denver’s hotel market trends, occupancy, and revenue forecasts to spot investment opportunities.
- Understand CRE fundamentals for hospitality, including valuation, financing, and operational upside.
- Explore how guest experience, design, and amenities drive occupancy, loyalty, and long-term asset value.
- Discover strategies for boutique and branded hotel growth in Denver’s competitive tourism market.
- Learn how tourism patterns, convention demand, and international travel impact Denver hotel performance.
How You’ll Do More Business:
- Identify strategic acquisition and development opportunities in the Denver hospitality market.
- Gain insights into maximizing returns through branding, design, and guest experience innovations.
- Learn actionable tactics for aligning investments with market demand and operational trends.
Who You’ll Network With:
- Hotel operators, developers, and investors active in Denver and the Mountain West region.
- CRE professionals focused on hospitality assets, acquisitions, and asset management.
- Tourism, marketing, and design experts shaping the guest experience and local travel ecosystem.
- Local and national boutique and branded hotel executives seeking strategic partnerships.
Why You Should Attend: Bisnow events bring together the biggest power players in the industry to help you identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than we do.
For questions, recommendations, comments, or press inquiries, please email our event producer, Kay VanAsdale, at kay.vanasdale@bisnow.com.
To request disability-related accommodations, please contact tameir.moore@bisnow.com no later than seven business days before the event.
Venue
The Westin Denver Downtown
1672 Lawrence Street
Denver, CO 80202
Ballroom/Floor: Confluence Ballroom on M level
Parking Information:
Self-parking is through the Tabor Center, and valet is through the Westin
Tabor Center Parking Garage
1200 17th St, Denver, CO 80202
Rates:
Self-parking at Tabor Center: $22
Valet: $30.00
Agenda
| Time | Activity |
|---|---|
|
8:00 AM 9:00 AM |
Breakfast & Networking
|
|
9:00 AM 9:05 AM |
Bisnow Welcome
|
|
9:05 AM 10:05 AM |
Deals, Development & Market Momentum
How industry leaders are interpreting market fundamentals to identify opportunities and get deals across the finish line
|
|
10:05 AM 10:25 AM |
Networking Break
|
|
10:25 AM 10:55 AM |
Fire in the Hearth: Placemaking That Leads to Enduring Value
Discover how a historic Frisco gathering place is evolving into a boutique hotel through story-driven planning, preservation, and experiential design.
|
|
11:00 AM 12:00 PM |
Curating Exceptional Guest Experiences
Leveraging technology, branding, and guest-centric design to stand out in a competitive market
|
|
12:00 PM 12:30 PM |
Closing Networking
|
PROJECTS & NEWS YOU SHOULD KNOW
- Voyage Capital Group Launches Development for AC Hotel by Marriott at Denver Gateway Park in Colorado
- Boutique Boom: Denver's boutique hotels invest in unique designs to find success — and large brands want to get in on the action.
- Denver Hotel Market Outlook: Signs of Stabilization and Rate Recovery by 2026
- Denver bucks the international travel slump
Sponsors
PS - Want the attendee list for free?
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Want to get a recap of everything covered at the event?
Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.
