Future of DFW Office

Thu Jul 23, 2026

Buy Tickets Attendees

Future of DFW Office

Hybrid Models, Experience-Driven Space and New Location Plays Shaping the Next Era of Work

Thursday July 23 2026 @ 8:00 AM CDT

$130.00

Get Tickets and Info Attendee List Get Tickets and Info ) Become A Speaker

Registration Questions?
**Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised.
**Bisnow is a cashless, checkless operation. Please only submit payment via credit card.

Presented By

Speakers and Panels

Building What's NXT

The Vision, Capital, and Creative Boldness Behind EagleNXT's 36,000 SF Suburban HQ — and What It Means for the New DFW

Keynote

Bill Irby

CEO & Board Member, EagleNXT

Walls That Work

How hybrid work, amenities, and design are reshaping DFW's office market

Chad Cook

Founder, Quadrant Investment Properties

Richmond Collinsworth

EVP & Managing Partner, Bradford

Debra Velez

SVP, Planning & Construction, KDV

Lillian Giering

Studio Director, Principal, Gensler

Follow the Talent, Follow the Capital

What's drawing companies to Texas and what they're demanding when they get here

Jamee Jolly

For more than 20 years, Jamee Jolly has been leading organizations, driving economic development, and uniting communities. Jamee joined The Real Estate Council in 2024. Previously, Jamee led Uptown Dallas, Inc. (UDI), guiding the Public Improvement District (PID) through its third decade of public realm enhancements and community engagement. In 2022, Jamee won her party’s nomination for the Texas House of Representatives for District 70 (Plano, Richardson, Dallas, and Allen). Although just 1.3% shy of the nomination, Jamee was able to garner strong community-wide support from 49% of voters. Prior to campaigning for office, Jamee served as the Executive Director of Plano ISD’s Education Foundation. She engineered collaborations between the school district and business community to support and elevate key programs that benefited students. From 2010-2019 Jamee lead the Plano Chamber of Commerce as President and CEO. Under Jamee’s leadership, the Plano Chamber received 5-Star Accreditation and recognized as Chamber of the Year in 2018 by the US Chamber of Commerce. Jamee has worked with numerous membership and trade organizations including the Greater Dallas Restaurant Association, Collin County Association of Realtors, Florida Institute of CPAs, as well as a previous role with The Real Estate Council as Public Policy and programs Director. She provided administrative and lobbying support for the Woodall Rodgers Deck Park effort (now known as Klyde Warren Park). Jamee Jolly is a mission-driven, senior executive with proven successes and her ability to manage cross-functional teams and connect partners to deliver high-quality solutions is what makes her an invaluable asset. She has earned the CAE (Certified Association Executive), IOM (Institute for Organization Management) and CCE (Certified Chamber Executive) designations. Jamee has served on multiple boards, including: the Plano Rotary Club, the Texas Association of Business, and the Texas Chamber of Commerce Executives. She is a Leadership Plano Class 30 Graduate, City of Plano Government Academy Graduate, and was named Collin County 40 Under 40 by the Collin County Business Press. With a master’s degree in Sport Marketing from Florida State University, Jamee is an avid Florida State Seminole fan. She has an undergraduate degree in kinesiology and sports studies from Texas A&M – Commerce. She and her fur-children, Maks and Mollie, live in Plano.

The Real Estate Council

President & CEO

Jamee Jolly

President & CEO, The Real Estate Council

Carrie Smith

EVP, Franklin Street

Kevin Brooke

VP, Trammell Crow Company

Ben Molk

Managing Director, Crescent Real Estate

Work Where Life Happens

From downtown to Uptown to the suburbs — how DFW's office map is being redrawn by where people actually want to be

Kimberly Cole

VP of Development, Hillwood

Jeremy Duggins

Director of Development, Cawley Partners

Emily Ronck

Interiors Project Manager, HOK

Why You Should Attend this DFW Creative Office Event

What We'll Cover:

How rising leasing activity, shifting vacancy trends and evolving capital strategies are influencing office decisions across core DFW submarkets — from Uptown and Preston Center to Turtle Creek and Far North Dallas, where the gap between premium and commodity product has never been wider.
How adaptive reuse and commercial-to-residential conversions are reshaping the asset landscape — including new Texas legislation that removes the rezoning requirement for commercial-to-multifamily conversions — opening doors for owners to reimagine underperforming office into mixed-use and residential.
How the "Y'all Street" effect, corporate relocations and major HQ moves from Frisco and Legacy West to Fort Worth and AllianceTexas are signaling where long-term office demand, job growth and talent concentration are headed.
How amenity-rich, lifestyle-oriented environments — Knox Street, Henderson Avenue, The Link and Clearfork — are commanding rent premiums and redefining what tenants expect from Class A office, and how Uptown's pricing dynamics set a market standard that every submarket is now chasing.
How owners and investors are navigating Class A versus Class B/C repositioning plays — from recapitalizations and spec suite buildouts to move-in-ready strategies — against the backdrop of lender expectations and a tenant market that has largely landed on its hybrid work balance.
How master-planned communities and large-tract development corridors — including the Dallas North Tollway extension and emerging hubs like Allen, Prosper and Celina — are driving corporate site selection and defining the next phase of suburban office demand.
Where the talent pipeline is heading: the role of Texas universities, in-migration from across the country, AI's influence on workforce qualifications, and what that means for occupiers building long-term footprints in DFW.

How You'll Do More Business: Join Bisnow for an in-depth look at the forces reshaping the office market across North Texas — from the flight to quality and experience-driven, amenity-rich spaces to adaptive reuse legislation, hybrid work equilibrium and headline-grabbing corporate relocations. This event connects the dots between leasing demand, asset strategy and long-term performance, bringing together the region's top owners, developers, investors, master-planned community builders and occupiers to unpack where office demand is heading, how Class A and conversion or repositioning plays are being executed at scale, and what it takes to drive renewals, attract talent and grow yield across DFW's evolving urban and suburban office landscape.

Who You'll Meet:

C-level executives, presidents and market leaders from office owners, developers and investment firms active across Uptown, Preston Center, Far North Dallas and key Fort Worth submarkets.
Asset managers and portfolio managers overseeing Class A, B and C office assets, including value-add, adaptive reuse, repositioning and lifestyle office strategies.
Leasing heads and brokerage leaders driving major HQ moves, expansions, renewals and relocations to submarkets such as Frisco, Allen and AllianceTexas.
Design, construction and project management executives behind amenity-rich, mixed-use and lifestyle office projects like Knox Street, Henderson Avenue, The Link and Offices at Clearfork.
Corporate real estate, workplace strategy and operations leaders on the occupier side, focused on hybrid work, talent attraction and future-proofing their DFW office footprints.
Master developers and large-tract land planners creating the mixed-use destinations and suburban hubs where corporate campuses and major office users want to locate.

Why You Should Attend: Bisnow events convene the most influential leaders in commercial real estate to identify opportunities, build meaningful connections and drive business growth across North Texas. With one of the largest audiences of CRE professionals in the world, Bisnow delivers unmatched access to the people, projects and insights shaping the DFW office market. From Uptown and Preston Center to Far North Dallas, Fort Worth and the region's fastest-growing suburban corridors. Join us for a focused look at where the DFW office market is headed and the strategies that will define its next era of leasing, repositioning and long-term asset performance.

Questions about your ticket purchase or interested in sponsoring? Reach out to customerservice@bisnow.com for customer support.

For venue/location questions or to request disability-related accommodations, please contact claire.arhens@bisnow.com no later than 7 business days before the event.

For speaker recommendations or press inquiries please email our Texas event producer Carissa Batson at carissa.batson@bisnow.com.

Venue

Hotel Dax
14315 Midway Road
Addison, Texas 75001

Ballroom: Trinity Ballroom

Parking Information:

Complimentary Self-Parking

Get Directions

Agenda

Time	Activity
8:00 AM 9:00 AM	Breakfast & Networking
9:00 AM 9:15 AM	Keynote: Building What's NXT The vision, capital, and creative boldness behind EagleNXT's 36,000 SF Suburban HQ — and what it means for the new DFW
9:15 AM 10:00 AM	Walls that Work: How amenities and design win the DFW talent war This session dives into how hybrid work is changing office design, from wellness rooms and fitness access to layouts that support collaboration, focus, and employee wellbeing. Panelists will compare amenity expectations across DFW and Houston, discuss the renewed importance of client‑facing “front office” space, and share what actually convinces people to choose the office over home.
10:00 AM 10:15 AM	Break & Networking
10:15 AM 11:00 AM	Follow the Talent, Follow the Capital: What's drawing companies to DFW and what they're demanding when they get here Explore why Dallas-Fort Worth keeps winning corporate expansions and relocations, how it stacks up against markets like Houston, and what today’s Class A tenants expect from landlords and cities when they land here. Speakers will touch on hiring needs in an AI-driven economy, the strength of the local talent pipeline, and how work‑from‑home policies are reshaping downtown demand and long‑term office strategy.
11:00 AM 11:45 AM	Work Where Life Happens: Redrawing DFW's office map from downtown to the suburbs From Uptown’s rent premiums to the rise of master‑planned suburban hubs, this panel examines how commute patterns, lifestyle, and mixed‑use environments are reshaping where companies choose to be in DFW. The discussion will cover the shifting roles of Downtown, Uptown, and the northern suburbs, plus how adaptive reuse and new development rules are repositioning older office stock for the next cycle.
11:45 AM 12:00 PM	Closing & Networking