Future of DFW Office

Thu Jul 23, 2026

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Future of DFW Office

Hybrid Models, Experience-Driven Space and New Location Plays Shaping the Next Era of Work

Thursday July 23 2026 @ 8:00 AM CDT

$115.00

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Presented By

Speakers and Panels

Keynote

Bill Irby

CEO & Board Member, EagleNXT

Carrie Smith

EVP, Franklin Street

Chad Cook

Founder, Quadrant Investment Properties

Jamee Jolly

For more than 20 years, Jamee Jolly has been leading organizations, driving economic development, and uniting communities. Jamee joined The Real Estate Council in 2024. Previously, Jamee led Uptown Dallas, Inc. (UDI), guiding the Public Improvement District (PID) through its third decade of public realm enhancements and community engagement. In 2022, Jamee won her party’s nomination for the Texas House of Representatives for District 70 (Plano, Richardson, Dallas, and Allen). Although just 1.3% shy of the nomination, Jamee was able to garner strong community-wide support from 49% of voters. Prior to campaigning for office, Jamee served as the Executive Director of Plano ISD’s Education Foundation. She engineered collaborations between the school district and business community to support and elevate key programs that benefited students. From 2010-2019 Jamee lead the Plano Chamber of Commerce as President and CEO. Under Jamee’s leadership, the Plano Chamber received 5-Star Accreditation and recognized as Chamber of the Year in 2018 by the US Chamber of Commerce. Jamee has worked with numerous membership and trade organizations including the Greater Dallas Restaurant Association, Collin County Association of Realtors, Florida Institute of CPAs, as well as a previous role with The Real Estate Council as Public Policy and programs Director. She provided administrative and lobbying support for the Woodall Rodgers Deck Park effort (now known as Klyde Warren Park). Jamee Jolly is a mission-driven, senior executive with proven successes and her ability to manage cross-functional teams and connect partners to deliver high-quality solutions is what makes her an invaluable asset. She has earned the CAE (Certified Association Executive), IOM (Institute for Organization Management) and CCE (Certified Chamber Executive) designations. Jamee has served on multiple boards, including: the Plano Rotary Club, the Texas Association of Business, and the Texas Chamber of Commerce Executives. She is a Leadership Plano Class 30 Graduate, City of Plano Government Academy Graduate, and was named Collin County 40 Under 40 by the Collin County Business Press. With a master’s degree in Sport Marketing from Florida State University, Jamee is an avid Florida State Seminole fan. She has an undergraduate degree in kinesiology and sports studies from Texas A&M – Commerce. She and her fur-children, Maks and Mollie, live in Plano.

The Real Estate Council

President & CEO

Jamee Jolly

President & CEO, The Real Estate Council

Kevin Brooke

VP, Trammell Crow Company

Kimberly Cole

VP of Development, Hillwood

Lillian Giering

Studio Director, Principal, Gensler

Why You Should Attend this DFW Creative Office Event

What We'll Cover:

How rising leasing, vacancy and capital trends are influencing office strategy, occupier decisions and repositioning plays across core DFW submarkets including Uptown, Preston Center, Turtle Creek and Far North Dallas.
How relocations, HQ moves and large renewals, from Frisco and Legacy West to Fort Worth and AllianceTexas, are signaling where long-term office demand and job growth are headed.
How amenities, design and lifestyle-oriented environments such as Knox Street, Henderson Avenue, The Link and Clearfork are driving the flight to quality, tenant experience and rent premiums.
How owners and investors are approaching Class A versus Class B/C assets, from recapitalizations and upgrades to move-in-ready suites, in response to lender expectations and evolving tenant requirements.
How infrastructure and growth corridors, including the Dallas North Tollway extension and emerging suburban hubs like Allen, Prosper and Celina, are shaping corporate site selection, campus strategies and the future of work in DFW.

How You'll Do More Business: Join Bisnow for an in-depth look at the forces reshaping the office market across North Texas. From the flight to quality and the rise of experience-driven, amenity-rich spaces to hybrid work models and corporate relocation plays. This event connects the dots between leasing demand, asset strategy and long-term performance, bringing together the region's top owners, developers, investors and occupiers to unpack where office demand is heading, how Class A and repositioned assets are being managed and repositioned at scale, and what it takes to drive renewals, attract tenants and grow yield across DFW's evolving office landscape.

Who You'll Meet:

C-level executives, presidents and market leaders from office owners, developers and investment firms active across Uptown, Preston Center, Far North Dallas and key Fort Worth submarkets
Asset managers and portfolio managers overseeing Class A, B and C office assets, including value-add, repositioning and lifestyle office strategies
Leasing heads and brokerage leaders driving major HQ moves, renewals and relocations to submarkets such as Frisco, Allen and AllianceTexas
Design, construction and project management executives behind amenity-rich, mixed-use and lifestyle office projects like Knox Street, Henderson East, The Link and Offices at Clearfork
Corporate real estate, workplace strategy and operations leaders on the occupier side, focused on hybrid work, talent attraction and future-proofing their DFW office footprints

Why You Should Attend: Bisnow events convene the most influential leaders in commercial real estate to identify opportunities, build meaningful connections and drive business growth across North Texas. With one of the largest audiences of CRE professionals in the world, Bisnow delivers unmatched access to the people, projects and insights shaping the DFW office market. From Uptown and Preston Center to Far North Dallas, Fort Worth and the region's fastest-growing suburban corridors. Join us for a focused look at where the DFW office market is headed and the strategies that will define its next era of leasing, repositioning and long-term asset performance.

Questions about your ticket purchase or interested in sponsoring? Reach out to customerservice@bisnow.com for customer support.

For venue/location questions or to request disability-related accommodations, please contact claire.arhens@bisnow.com no later than 7 business days before the event.

For speaker recommendations or press inquiries please email our Texas event producer Carissa Batson at carissa.batson@bisnow.com.

Agenda

Time	Activity
8:00 AM 9:00 AM	Breakfast & Networking
9:00 AM 9:15 AM	Keynote: Building What's NXT Bill Irby of EagleNXT shares the vision, capital, and creative boldness redefining North Texas office
9:15 AM 10:00 AM	Follow the Talent, Follow the Capital What's drawing companies to Texas and what they're demanding when they get here
10:00 AM 10:15 AM	Break & Networking
10:15 AM 11:00 AM	Beyond Desks How amenities and design win the DFW talent war
11:00 AM 11:45 AM	Work Where Life Happens How urban and suburban hubs are redrawing DFW's office map
11:45 AM 12:00 PM	Closing & Networking