Property Marketing In Commercial Real Estate Conference
Wed Feb 11, 2026
Property Marketing In Commercial Real Estate Conference
Chicago Property Marketer, CRE CMO? This event is for you. Leaders from Cushman, Golub, the FLATS, and more tackle intricacies, complexities and art of Chicago leasing and branding strategy
$49.00
Registration Questions?
**Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised.
**Bisnow is a cashless, checkless operation. Please only submit payment via credit card.
Speakers and Panels
Paige Steers
Mckenzie Parker
Sheila Acar
Gunnar Blakeway-Walen
CRE Branding and Marketing in a Digital Age: Strategies for Property Promotion, Design and Tenant Engagement in 2026
The Keywords:
- The State of Marketing Today
- The contradictions and possibilities shaping an analogue market and an ever-complicating digital landscape
- Developing a Marketing Strategy
- Developing an internal branding strategy for both the organization and individual properties.
- Bringing Ideas to Market
- Manifesting the abstractions driving brand identity through the tangible assets that define a company’s image
- Design at a Cost
- The financial realities of building marketing and capital investment for building improvement in an evolving market
About the Event:
Marketing properties in 2026 requires a mix of creativity, technology, and data-driven precision. From virtual tours and AI-powered tenant targeting to tailored amenity messaging, the playbook for property marketing is evolving quickly. This event will spotlight strategies and tools that owners, brokers, and marketers are using to attract and retain tenants in a competitive environment.
The Target Audience:
The CMOs, marketers, heads of brand, and property identity experts defining the city. Last year's attendees included Golub, Neoscape, Stream, Pine Tree, Zeller, R2, and more
For questions regarding content, speaker recommendations, or sponsorship activations, please email our Midwest event producer Will Follett at Will.Follett@bisnow.com To request disability-related accommodations, please contact janet.fernandez@bisnow.com no later than seven business days prior to the event.
Agenda
| Time | Activity |
|---|---|
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8:00 AM 9:00 AM |
Breakfast and Networking
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9:00 AM 9:45 AM |
Digital Tools & Data-Driven Property Marketing
At the intersection of technology and brand, how are developers setting their property apart?
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9:45 AM 10:30 AM |
Tenant Engagement & Retention Through Marketing
Driving renewal and promoting new leases against the backdrop of rising expectations
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10:30 AM 11:00 AM |
Closing Networking
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Sponsors
Want to get a recap of everything covered at the event?
Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.
