Thu Jul 16, 2026
Registration Questions?
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Join speakers, sponsors and attendees for a cocktail reception immediately following the program. An opportunity to continue the day's conversations on branding, leasing and corporate strategy in a relaxed setting — and to connect one-on-one with the decision-makers shaping Chicago's CRE market.
The pursuit of new business is only as successful as the ways a company's products, people, ideology are positioned in the market. In today's paradoxical marketing environment, where data has never been more plentiful and clarity within it is a rare currency, Bisnow's second-annual CRE marketing event peels back the layers of branding, leasing, and corporate strategy to explore how firms are setting themselves and their buildings apart in a complex market.
We'll cover:
Who You'll Meet:
Owners, developers, investors, brokers, business consultants, architects, engineers, designers, lawyers, accountants, bankers and city and government officials.
Why You Should Attend:
Bisnow events convene the biggest power players in commercial real estate to help you grow your business and expand your professional network across a fast-changing market. With engaging discussions, exclusive networking opportunities and the largest and most equipped audience in the field, Bisnow’s experienced and highly-curated perspective on the challenges and opportunities of the CRE space makes attendance a value add for anyone looking to get deals done across the industry.
For all questions regarding content, speaker recommendations or sponsorship opportunities, please email our Midwest Producer, Will Follett, at Will.Follett@bisnow.com. To request disability-related accommodations, please contact janet.fernandez@bisnow.com no later than seven business days prior to the event.
| Time | Activity |
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1:00 PM 2:00 PM |
Coffee and Networking
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2:00 PM 2:45 PM |
Brand Building in CRE: Identity, Story, and Long-Term Equity
How leading CRE firms build, protect, and evolve brand equity. Topics include defining brand positioning in a commoditized category, internal alignment between marketing and leasing/capital markets, earned media and thought leadership, brand response in a downturn, measuring brand the right way, and the role of ESG and corporate citizenship in modern CRE identity.
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2:45 PM 3:30 PM |
Property Marketing: Filling Buildings and Driving Lease-Up
What's actually working at the building level in Chicago in 2026. Topics include the modern building website, getting brokers to bring their best tenants, press and storytelling for a single asset, the repositioning playbook, amenity programming as marketing, data-driven leasing, and the ROI conversation with ownership.
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3:30 PM 4:30 PM |
Cocktail Hour!
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Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.