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Speakers and Panels
Resident Backed Decision Making: Operations & Amenities
Where to make investments & where you can cut back to keep leasing in line with deliveries
Martiena Schneller
SVP, Design
Hoffman & Associates
Mike Susen
Senior Director, Real Estate
Greystar
Justin Webb
Senior Territory Sales Manager
Advantage Sport & Fitness
Tony Torres
National Account Manager
ADT Multifamily
Jess George
Head of Digital Equity & Community Impact
Google Fiber
Controlling Cost For Tomorrow's Multifamily Properties
Efficiencies in delivery & planning adjustments in the development cycle
Marshall Farrell
Partner
Woodfield Development
Mo McRae
Director of the Southeast Region
Urban Atlantic
Chad Askew
Housing Studio
Senior Associate
Peet Poillon
Senior Advisor
NFP
Mixed-Use Impact on Multifamily Performance
A HowTo on maximizing property valuations through a mix of asset types
Craig Miller
Senior Managing Director
The Spectrum Companies
Caci Cambruzzi Jaeger
Partner, Multifamily
Ascent Real Estate Capital
Bill Lovett
Executive Director, Development
Claremont Companies
Ryn Burns
Principal
FGM Architects
Elizabeth Herzberg
SVP, Development
Mint House
Steve Marchal
Director, Sales
Evolution Sustainability Group
Opening Remarks
Michael D’Onofrio
Managing Director
Engineered Tax Services
Robinson Lyle
Market President, Charlotte
United Bank
Why You Should Attend This Event
Why This Matters:
Charlotte's multifamily residential market is starting to see some headwinds for the first time in years: a flood of deliveries has led to record-setting vacancy rates; additionally, a turbulent financial market has led to an increasing push for higher rental rates to ensure projects will continue to pencil, amidst an affordability crisis that has driven some from considering the market entirely.
This event will dive into the best strategies for delivering the type of product that resonates with today's residents, where to invest so as to optimize unit attractiveness while maintaining construction cost and timelines and how a mixed-use properties can bolster single asset performance and serve as an aid to leasing units. Furthermore, while a tremendous amount of supply has hit the market, according to a 2023 PwC report, real estate investors have a great regard for Charlotte as the market placed 13th in overall real estate, and 6th for homebuilding prospects.
Join us as we cover the most pressing issues in the local multifamily development and investment landscape to better equip you in your search for your next deals.
What You'll Learn:
What are residents gravitating towards in terms of unit layouts, amenities and level of luxury product?
Which amenities are being prioritized and which are being sidelined to make the highest leasing impact?
What can be done to ensure projects are best equipped at inception to maximize speed of delivery?
What levers can be pulled to maintain project cost throughout the building process?
How can experiential environments in proximity to properties serve as a type of amenity to drive leasing activity and retention?
How do a mix of assets contribute to a diversified revenue mix to offset potential rental rate shortfalls?
For questions, recommendations, comments, press inquiries, or interest in sponsoring, please email our Charlotte Event Producer, Brandon Elsasser, at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact lizzie.smith@bisnow.com no later than seven business days prior to the event.
Venue
The Union at Station West
919 Berryhill Road
Charlotte, NC 28208
Complimentary onsite self parking available and offsite lot for overflow parking located at 1115 Berryhill Rd. Street parking available on Berryhill Rd.
Agenda
| Time | Activity |
|---|---|
|
12:00 PM
1:00 PM
|
Pre-Event Networking, Registration & Breakfast
|
|
1:00 PM
1:15 PM
|
Opening Remarks
|
|
1:15 PM
2:00 PM
|
Resident Backed Decision Making: Operations & Amenities
-Where to make investments & where you can cut back to keep leasing in line with deliveries |
|
2:00 PM
2:15 PM
|
Brief Networking Break
|
|
2:15 PM
3:00 PM
|
Controlling Cost For Tomorrow's Multifamily Properties
-Efficiencies in delivery & planning adjustments in the development cycle |
|
3:00 PM
3:45 PM
|
Mixed-Use Impact on Multifamily Performance
-A HowTo on maximizing property valuations through a mix of asset types |
|
3:45 PM
4:15 PM
|
Closing Networking
|
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