Atlanta State of the Market
A DEVELOPMENT AND INVESTMENT OUTLOOK ON THE PROJECTS, POLICIES & FORCES SHAPING ATL'S COMMERCIAL REAL ESTATE
Event Host
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Speakers and Panels
Why You Should Attend Atlanta State of the Market
Why This Matters:
Atlanta continues to hold a prominent position in the national commercial real estate landscape, named CBRE's 2026 North America Investor Intentions Survey's #2 market. With a metro projected to grow to nearly 7.9 million residents by 2050 and a diversified economic, Atlanta continues to draw significant institutional capital, corporate tenants and relocations, and development activity at a pace that reflects this lofty positioning.
But the Atlanta story in 2026 isn't solely about growth, as much continues to shift. ATL Zoning 2.0 represents the first comprehensive overhaul of the city's land use code since 1982, is moving toward City Council adoption and will reshape the entitlement landscape. Artificial intelligence has reached an inflection point that the industry (or any industry) can no longer sidestep. The firms getting ahead are deploying it in underwriting, portfolio analysis, and operations today. Downtown Atlanta has seen significant private investment around the 2026 World Cup, bringing impactful and needed attention to the city's core.
What's getting built? How is AI actually changing the way work gets done? What did the World Cup deliver for downtown, and where does that story go next? Where is capital moving, and what does it take to get a deal across the finish line? Bisnow's Atlanta State of the Market brings together the city's most active developers, investors, and industry leaders to answer these questions and put you in position to land your next deal.
What You'll Learn:
- What will ATL Zoning 2.0 change for the development ecosystem and projects in the pipeline today?
- Which asset types pencil most frequently today, and what does it take to make a development viable from entitlement through delivery?
- What are Atlanta's most active firms using AI for today and what separates real adoption from hype?
- What did the World Cup deliver for downtown Atlanta in hotel performance and foot traffic, and which projects did it trigger that might not have happened otherwise?
- Where does the downtown investment story go next on the back of this momentum?
- Where is institutional and private capital concentrating in Atlanta, and where can value-add opportunities be found?
- How are Atlanta's most active investors navigating debt maturities, identifying distress, and structuring capital in a way that works, today?
For questions regarding content, speaking and sponsorship opportunities please email our Southeast Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.
Agenda
| Time | Activity |
|---|---|
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8:00 AM 9:00 AM |
Pre-Event Registration, Breakfast & Networking
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9:00 AM 9:45 AM |
Blueprint for Growth: Development, Zoning & Preferred Asset Types
-Zoning reform, entitlement realities, cost efficiencies, and assets poised to lead the next development cycle
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9:45 AM 10:30 AM |
Analyzing AI: How Atlanta’s CRE Leaders Are Using Artificial Intelligence
-What’s working, what’s still hype, and how AI is tangibly altering how work is done in the industry
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10:30 AM 10:45 AM |
Brief Networking Break
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10:45 AM 11:30 AM |
A Retrospective on World Cup 2026
-What the event delivered for downtown Atlanta, what it catalyzed, and where the real estate story goes from here
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11:30 AM 12:15 PM |
Navigating the Deal Environment: A Capital Markets & Investment Outlook
-Where investors are deploying capital, what it takes to get deals done, and how the lending landscape is reshaping the market
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12:15 PM 1:00 PM |
Closing Networking
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Silver Sponsors
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