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Atlanta Office Market Outlook

Creating Successful Mixed-Office Environments & Thoughtful Asset Management to Maximize Performance

Event Ended On: Thursday November 20 2025

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Event Host

Events Raw Space

3445 Peachtree

In the heart of Buckhead, 3445 Peachtree is beginning a new chapter of purposeful design and community. This prominent 286,997-square-foot office building offers 14 floors of boutique, move-in-ready spaces. This property boasts best-in-class finishes throughout its meticulously curated lobby and common areas, creating a welcoming atmosphere for tenants and visitors. Join the thriving community at 3445 Peachtree and discover a workplace that elevates businesses to new heights.

  • Lobby Renovation - Delivering Fall 2025
  • Exterior Improvements
  • Spec Suites from 2,300 SF to Full Floor
  • Parking Technology Upgrades
  • LEED Silver Certified
  • Fitwel Certified

Speakers and Panels

Designing and Renovating Mixed-Office Environments

Appealing to Today's Tenants, Adding Additional Components & Diversifying Revenue Streams

Patrick Peterman

Patrick Peterman

SVP, Mixed-Use, Simon Property Group
Katherine Molyson Zanaty

Katherine Molyson Zanaty

Owner, Yellow Bird Project Management

Strategies to Strengthen Office Performance

Allocating capital to enhance assets, leasing best practices, and the next wave of office investments

Matt Rendle

Chief Investment Officer, Selig Enterprises
Zac Gruber

Zac Gruber

President, Office Division, Banyan Street Capital
Cassie McCrain

Cassie McCrain

Managing Director, Real Estate Asset Management, Barings
Corey Ferguson

Corey Ferguson

Principal, T. Dallas Smith & Company

Why You Should Attend Atlanta Office Market Outlook

What You'll Learn: 

  • What are the latest trends and "must-haves" to align with tenants in the market today?
  • How are mixed-office assets being designed and renovated to meet current demand?
  • Which cost effective upgrades can owners implement to raise the profile of their assets?
  • What best practices are being implemented to increase optionality in revenue streams for mixed-use assets with office components?
  • How are asset managers curtailing operating expenses on the property and portfolio level today?
  • What strategies and incentives are making an impact in today's leasing environment?
  • How can property owners and managers prepare for leasing turnover or shifts in square footage requirements for existing occupiers?

 

How You'll Do More Business:

Hear from owners, investors, developers, brokers, architects, contractors, engineers and more on the evolving role of the office and how to best serve Atlanta's tenant demands. Panel discussions will cover mixed-office environments, capital improvement projects, building upgrades, operations, leasing velocity, and pertinent macro-trends in the market. 

 

Who Attends:

Owners, investors, developers, brokers, construction, designers, architects, financial institutions, government officials and more. 

 

Why You Should Attend: 

Bisnow events bring together the biggest power players in the industry to identify opportunities, build their network and expand their business. With the largest audience of commercial real estate professionals in the world, no one knows how to help more than Bisnow! Join Bisnow in  analyzing the Atlanta's office market’s strengths and strategizing on its areas of opportunity.

 

For questions, recommendations, comments, or press inquiries please email our Director of Southeast Events, Brandon Elsasser at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.

Venue

3445 Peachtree (8th floor)
3445 Peachtree Road
Atlanta, GA 30326

Floor: 8th


Parking Information:

Free Parking in Attached Garage provided on-site by 3445 Peachtree

Note: Please park on Level 1 or 2 and enter the building through the main entrance lobby

 

Get Directions

Agenda

Time Activity
8:00 AM
9:00 AM
Pre-Event Networking, Registration & Breakfast
9:00 AM
10:00 AM
Designing and Renovating Mixed-Office Environments
-Adjusting for today's tenants, cost effective upgrades, and diversifying revenue streams
10:00 AM
10:15 AM
Brief Networking Break
10:15 AM
11:00 AM
Strategies to Strengthen Office Performance
-Allocating capital to enhance assets, leasing best practices, and the next wave of office investments
11:00 AM
11:30 AM
Closing Networking

Unlock 1 Month Biscred Trial—Bisnow Event Attendees Exclusive!

As a thank-you for attending Bisnow's Atlanta Office Market Outlook, we’re giving you complimentary access to Biscred’s commercial real estate prospecting database—featuring 5.7M contacts. Your free trial includes 500 credits and access for 30 days. Activate your trial here.

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