Thu Mar 26, 2026
Registration Questions?
**Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised.
**Bisnow is a cashless, checkless operation. Please only submit payment via credit card.
Why This Matters:
Atlanta's industrial market has entered a more disciplined phase. After years of rapid development fueled by e-commerce growth and a favorable capital markets environment, developers and investors are navigating higher costs of capital, constrained infrastructure and site availability, and elevated supply dynamics. While leasing activity continues across industrial assets - timing, flexibility, and execution risk have become central components of whether projects move forward.
These factors are influencing when, and how, investors are pursuing new projects and acquisitions. From designing facilities to adapt to shifting tenant needs, forecasting demand amid macro volatility, margin for error has narrowed. This event will detail strategy in delivering for a variety of end users, distribution and beyond, to ensure flexibility in lease-up. Cold storage demand continues to build, this event will outline how operators and developers are overcoming permitting and utility challenges to keep pace. It will also dive into investment thesis, timing the market, and how to pursue opportunity in the current environment. This event brings together developers, investors, and key industry leaders to examine how projects are delivered and what risks must be solved for in today's landscape.
What You'll Learn:
For questions regarding content, speaking and sponsorship opportunities please email our Southeast Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact ariel.fromm@bisnow.comno later than seven business days prior to the event.
Twelve Midtown
361 17th Street
Atlanta, GA 30363
Ballroom: Ballroom
Floor: Ground floor, separated from the hotel entrance
Parking Information:
Self-Parking: Atlantic Station Public Parking (1380 Atlantic Dr)
Park near Lots 10 or 16 brings you directly to the Hotel Entrance
Parking Rates
0-2 Hours Free
2-3 Hours $5
3-4 Hours $8
| Time | Activity |
|---|---|
|
8:00 AM 9:00 AM |
Pre-Event Networking, Registration & Breakfast
|
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9:00 AM 9:45 AM |
Road to Delivery in Today' Market
-Design and construction trends for flexibility and meeting tenant demand
|
|
9:45 AM 10:00 AM |
Brief Networking Break
|
|
10:00 AM 10:45 AM |
Cold Storage Delivery: Breaking Through Cost, Capacity & Construction Barriers
-Navigating power availability, facility complexity, capital constraints and more to unlock opportunity.
|
|
10:45 AM 11:30 AM |
Solving Around Tariffs, Materials, Site Selection & Capital Access
-Forecasting Demand and Timing Investments for Success
|
|
11:30 AM 12:00 PM |
Closing Networking
|
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