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Running With The Joneses: Dallas Cowboys-Branded Coworking Center Expands, Upgrades Offerings

A Frisco-based coworking concept tied to the Dallas Cowboys football team is going long on office perks and expanding the number of meeting spaces and private offices available on-site.

Roger Staubach speaks with Robert Shaw during The Formation's executive speaker series.

Located at Cowboys Way in Frisco, Formation at the Star is opening two luxury conference rooms and christening a few private offices.

The coworking concept, which is linked to the Dallas Cowboys headquarters, also launched an events room called The Forum, which offers enough space to accommodate 40 people at once. 

The concept is also increasing its networking and business services offerings, including adding new levels of membership and launching an exclusive opportunity to interact with the Jones family through Formation's C-Suite Playbook Series.

The series leverages the Dallas Cowboys' extensive network of contacts to produce educational and informative sessions for Formation members.  

Recent guest speakers include former Dallas Cowboys quarterback and commercial real estate leader Roger Staubach, former football pro and developer Robert Shaw and Cowboys executive Stephen Jones

CORRECTION, MARCH 5, 5:26 P.M. CT: An earlier version of this story said the new rooms are opened. They were announced this week but have not opened yet.