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WHAT'S IN A NAME

WHAT'S IN A NAME
WHAT'S IN A NAME

Why hire a pricey marketing firm to name a new restaurant concept when your customers can do it? That appears to be the reasoning at BLT Restaurant Group (owners of BLT Steak at the W downtown, pictured above, among other locations nationally). The NY-based company launched this week an online contest to name three new burger restaurants it plans to open later this year in NY, LA and DC. Contestants can enter online at www.bltrestaurants.com, and one winner will get $4K. (Not bad in this economy.) The restaurants will be ?updated versions of the classic American burger joint, serving up a casual attitude, cool milkshakes, and a variety of signature burgers.? Wait, that sounds like Flip in midtown. Hmm, we guess that name is already taken.


Related Topics: BLT Steak, The NY, Restaurant Group
WASHINGTON DC 06.15.2017

MID-ATLANTIC HEALTHCARE REAL ESTATE FORUM

Development, Leasing, Design and the Impact of Regulatory Reform

Paula Crowley
Anchor Health Properties
Gill Wylie
Johns Hopkins Medical Management Corporation
Charles Weinstein
​Children's National Medical Center