Three Tips For Going Viral
Put away the antibiotics, we're talking social media. Dallas-based Cooper Smith Agency principal Cooper Smith Koch says there's no secret sauce to going viral; just make your content something people want to share. His tips: 1) Follow the 80/20 rule; 80% should benefit the reader and 20% should be about your company. Demonstrate how you're a thought leader in the industry. 2) Blog on your site to boost your SEO. Have a point of view and avoid being generic. 3) Make everything on your site sharable; Have a button to like it on Facebook or tweet it without having to cut and paste.