

Put away the antibiotics, we're talking
social media. Dallas-based Cooper Smith Agency principal
Cooper Smith Koch says there's
no secret sauce to going viral; just make your content something
people want to share. His tips: 1) Follow the
80/20 rule; 80% should benefit the reader and 20% should be about your company. Demonstrate how you're a thought leader in the industry. 2)
Blog on your site to
boost your SEO. Have a point of view and
avoid being generic. 3) Make
everything on your site sharable; Have a button to like it on Facebook or tweet it without having to cut and paste.