Driving For More
TopGolf is adding two more Atlanta golf entertainment complexes outside of the one it's developing in Alpharetta. We spoke with TopGolf's Randy Starr, who has already broken ground on the 60k SF facility at 1050 Westside Pkwy. In the 102 bays, players drive a ball with an RDIF chip toward targets, meaning immediate feedback. And while the company seeks sites with affluent and young demographics, Randy says 60% of its customer base are actually non-golfers. "One of the reasons we liked Alpharetta is it's such a corporate hub, a lot of young people up there."