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App Tries To Make Private Investigators Less Creepy

Picture in your head a private investigator. Does that mean trench coat, skulking behind a tree and snapping photos of a cheating spouse? A DC tech entrepreneur is trying to change that image.

App Tries To Make Private Investigators Less Creepy

Danny Boice, who left Speek last year as CTO, launched Trustify in March. After paying big bucks for a few private detectives (to keep tabs on his kids after his divorce), Danny never knew if they were actually doing what they were hired to do. Danny, who calls himself a “tiger dad,” started thinking about how to make private investigation more affordable and less skeezy. Trustify, based in Georgetown, is an Uber-like app that allows users in the DC region to hire a private detective for small, on-demand jobs for $59 per hour.

App Tries To Make Private Investigators Less Creepy

The jobs can range from catching a cheating spouse to finding out background on a soon to be hired nanny. Trustify has a network of over 2,000 private investigators in the DC region who are required to sign a contract and abide by certain policies and procedures. All customer interaction is anonymous and goes through the app. Danny, who has a team of 10 full-time employees, says Trustify gets 7-10 new customers per day. Eventually the app will be able to provide geolocation of a hired investigator and use a two-way chat app to exchange videos and pics. Danny also plans to hire 10 more people by the end of July.