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Samsung’s Biggest Experience Store Coming To CF Toronto Eaton Centre

A rendering of the Samsung Experience Store planned for CF Toronto Eaton Centre

Samsung Electronics Canada has unveiled plans for a 21K SF Experience Store at CF Toronto Eaton Centre, billed as its largest and most immersive location in Canada to date.

Designed by Quadrangle Architects, the space — which Samsung vice president Patricia Heath said will be unlike anything the company has launched here — will have a demo kitchen, and interactive virtual reality and Gear360 zones to “transport visitors across Canada, over roller coasters and beyond.”

This will be Canada’s sixth Samsung Experience Store; CF Sherway Gardens and Yorkdale Shopping Centre also have them.