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How Bauer Hockey Plans to Own the Moment

Toronto Retail

In a bid to attract more puck-heads to Canada’s beloved winter pastime, hockey equipment manufacturer Bauer Hockey plans to install indoor ice rinks at many of its North American stores. Bauer, a subsidiary of US-based Performance Sports Group Ltd, will launch the first “Own The Moment” location later this year in the Boston and Minneapolis areas, with six to eight more coming in “key hockey markets” across Canada and the US in coming years. It'll let customers “try before you buy,” and allow staff to more effectively (and interactively) demonstrate product features. (Will the rinks include in-store penalty boxes?)