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Jack Daniel’s Barrel Tree Boosts Festive Spirits

Toronto Office

Jack Daniels is literally making spirits bright. An 18-foot tree made from 54 used JD whiskey barrels has arrived outside the King West office building of Brown-Forman Canada Powered by The Hive, the whiskey-maker’s marketing agency. This is the second year for the JD holiday barrel tree. Guests at the event last week got to sample Winter Jack, an apple whiskey punch, while being treated to carols by local group Choir! Choir! Choir!.


The tree-lighting included appearances by CFL Hall of Famers Michael “Pinball” Clemens and Damon Allen, pictured at right with The Hive VP Rick Shaver, Brown-Forman Canada manager Brad Fletcher, The Hive’s Davinder Dhillon, and Heather O’Brien with Dr. Jay Charitable Foundation, a palliative care support organization for which the holiday tree event has been raising funds.