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Adaptive Re-Use of Office Space

Toronto
Adaptive Re-Use of Office Space

DAVIDGEROFSKY

David Gerofsky says what he will be focusing on at tomorrows Tech Summit will be what First Gulf is executing presently adaptive use of existing structures. We dont build spec for the tech industry, he says. (The space will just be obsolete in three months when Apple releases the iCubicle.) A great example is the new Canadian head office for Coca-Cola that First Gulf quarterbacked 100k SF on the top of the old Toronto Sun building on King St. E.

Warmer weather in the forecast? Sunlight over our 7 a.m. coffee? Maybe the big thaw is upon us. Email mark.keast@bisnow.com.