The 15-minute city has become a popular topic of conversation in the commercial real estate world, especially in Paris, where the term was coined. The term refers to a city where residents have everything they need at their fingertips, and it has evolved into a buzzword for creating communities that revolve around people.

But before investors put money into making these cities a reality, it is important to assess the pros and cons of the 15-minute city — on the one hand, people would be able to live within a walking or biking distance to their jobs, a grocery store or a doctor’s office. On the other hand, offering this level of convenience could drive up housing prices, which has the potential to push out people who can’t afford to live in these cities.

At Bisnow’s in-person event Productive Placemaking: New Opportunities, on 12 October, participants will have the opportunity to learn about strategies to create accessible and affordable urban communities as well as assess their feasibility. Attendees will hear speeches and panels on reshaping communities and quantifying the value of placemaking. These panels will be moderated by Christopher Stanwell, partner and head of planning at DAC Beachcroft, and Dan Mason, managing director at Realm.

Click here to register for this event and view Bisnow’s Covid-19 safety guidelines and protocols.

Speakers and panelists include:

• Reshaping Communities: The Rise of the 15-Minute City?

• John McElgunn, partner, Rogers Stirk Harbour & Partners

• Roger Madelin, joint head of Canada Water Development, British Land

• Deborah Freeman Watt, head of urban opportunities, LandSec

• Yolande Barnes, chair, UCL Bartlett Real Estate Institute

• Sherry Dobbin, chair of the Urban Art Forum UK at Urban Land Institute - UK

• Quantifying the Value of Placemaking

• Paul Clark, senior investment director, AustralianSuper

• John Mulryan, group managing director, Ballymore

• Christina Norton, founding director, Soundings/Fluid Architecture

• Edward Mayes, project director (Silvertown), Lendlease

• Jonathan Eyles, partner, Gardiner & Theobald

Register here for the opportunity to speak with investors, owners, developers and other commercial real estate professionals and learn about the impact of placemaking on urban cities.

In order for the event to run safely and smoothly, Bisnow has aligned safety protocols with Centers for Disease Control and Prevention guidelines. Mask-wearing, regardless of vaccination status, is recommended for all attendees. Temperature checks will be conducted upon entry. Throughout the event, increased sanitizing protocols will take place, and seating in the main event space is socially distanced.