What Building Features Do Owners Need To Attract Today’s Tenants?
The South Florida office market has not only been showing signs of resilience since the early days of the pandemic, but investments have climbed to an all-time high. Since the beginning of the year, transactions for office space in the Miami area have totaled $1.3B, its highest amount within the last five years.
The demand for offices in Miami is expected to remain strong as more people return to the office. The question for South Florida building owners is: How can I attract these tenants and create a space that helps them welcome their employees back?
One way to do this is to deploy a style of architecture that encompasses personality and individual expression in the development of spaces. Another way is to bring in amenities that enhance comfort and productivity while on the job.
Jorge Bromberg, developer and managing partner at Inmobiliaria Brom, believes that both aspects are necessary to help create an ideal office environment.
Bromberg’s company has developed Optima Towers in Aventura, Florida. This new office development consists of three Platinum LEED-certified towers — The Red, White and Onyx Towers — that have been designed with a state-of-the-art style to meet the needs of today’s tenants.
Bisnow spoke with Bromberg to gain insight on how building owners can think outside the box to create visually appealing and functional office spaces that can help attract modern tenants.
Bisnow: What can Optima Towers offer its clients that an older building can’t?
Bromberg: Our building includes aspects of architecture, construction and design that can meet tenants’ current needs and, as an added bonus, allow them to feel excited to walk into an office building that looks sleek and has a creative feel. We wanted to develop an office that could be sustainable, both in its structure and in incorporating energy-efficient technology such as solar panels that manage electricity and a sprinkler system that takes in and continually releases rainwater.
Additionally, because the South Florida weather can be unpredictable, especially with hurricanes that have the potential to cause power outages, the building has to be strong enough to hold up regardless of the circumstances — this is something we can design for with a modern building, while older buildings may not be prepared. Some of these features include large, sturdy, missile-proof glass windows throughout, a glazing that can withstand the strong winds of a hurricane while utilizing less power to keep the office at a mild temperature and a generator that is regularly inspected.
Bisnow: What was the objective of the Optima Towers project?
Bromberg: With this project, the goal was to rise above the standard of what an office space should look and feel like and create a unique experience for a diverse population of tenants.
We wanted to combine both art and design features and elements of health and wellness, incorporating the aspects of the office experience tenants find most important. Ideally, tenants who rent in Optima Towers would be looking to sign long-term leases and stay in the area.
Bisnow: What amenities are you offering?
Bromberg: Each of the buildings features a rooftop that contains a track for walking or jogging, a pool and greenery, and scenic ocean views. The campus also has places to park that total 1K SF. The campus will soon feature a café on the bottom floor of the Onyx Tower, so that tenants will be able to enjoy a premier dining experience.
To ensure a safe working environment, the campus also features design elements that are environmentally sustainable and can accommodate a post-pandemic era. These include MERV 13 filters powered by UV lighting that are dispersed into the air and contactless sink faucets and dispensers in the bathrooms. For the things that people touch on a daily basis that can’t be contactless, such as elevator buttons and door handles, we have added antimicrobial properties.
Bisnow: Can you tell us a little bit about your partners?
Bromberg: The developers did an amazing job of executing the vision of what businesses need to have an elite office experience, always keeping in mind what amenities are needed to attract tenants into the right spaces.
The towers are just a short distance by shuttle from the Brightline Aventura Train Station, offering an accessible proximity to the downtown areas of Fort Lauderdale, Miami and West Palm Beach as well as the shopping and dining facilities of the Aventura Mall. The Red and White Optima towers have also been recognized for their creative design.
This article was produced in collaboration between Blanca Commercial Real Estate and Studio B. Bisnow news staff was not involved in the production of this content.
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