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Bisnow Scoop: Honda's New Life Revealed

We found out who's taking over the Honda dealership at Market and South Van Ness: Crescent Heights.

The triangular dealership (pictured right) has been marketed by Eastdil for a few months. The new housing project would dump a couple hundred more units in mid-Market, sources tell us. Crescent Heights planted a flag in the up-and-coming neighborhood a few years back, deciding to build the mammoth luxury complex known as NEMA with 754 units next to Twitter. We hear the Honda site could be almost as big (up to 700 units) and whoever lives there will reside on a piece of history; in the '70s the Boas family (the sellers) opened the Honda shop in a building that had former lives as a Buick dealership and the Fillmore West auditorium. (That means a lot of metal has passed through that area: iron, steel, and brass instruments.)

Here's Crescent Heights principal Bruce Menin on the November night he flew in for the 450-person christening of NEMA, which has four residential towers, three landscaped terraces, a 7,000 SF gym, and a heated saline pool. (How does anyone who lives there leave?) Crescent Heights has no comment in regards to the Honda site, sized at about 50k SF. Eastdil did not respond to a request for comment. Sources tell us several other big deals are about to be announced at the busy city intersection soon, including the game plan for the for-sale Goodwill site.