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What’s Next in 3D Property Marketing


Animation and 3D are now par for the course in real estate property marketing; it’s no longer a question of if you will use the technology, but how. Transparent House partner Denis Krylov says that the next generation of architecture marketing includes stunning 2D and 3D assets, animation and interactive experiences (put on your goggles!). Today, buyers may be based in China but buying in New York, and the art of visualization is crucial to the sale; the more “real the feel,” the better. The beautiful challenge of it, Denis says, is that no two jobs are exactly alike. Look for Transparent House VR tours, coming soon to your mobile app store. For more info on our Bisnow partner, and to feel the interactive experience for yourself, click here.