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Reinventing The Curtis for Millennials (And Some Boomers Too)

Reinventing The Curtis for Millennials (And Some Boomers Too)

As of now, it isn’t the Curtis Center anymore—it’s just The Curtis, Roseland VP-acquisitions Jack Tycher tells us, the latest in the rebranding effort Roseland and Keystone Property Group are undertaking at the property, which Keystone and Mack-Cali bought recently. Pictured in these brand-new renderings are the building’s atrium, including common areas and its new glass ceiling. Jack says that one of the main draws for both young professional Millennials and empty-nester Boomers--the property’s being marketed to both groups--is the fusion of modern living and an historical aesthetic.

Reinventing The Curtis for Millennials (And Some Boomers Too)

The building was built in 1910 as HQ of the Curtis Publishing Co. The 21st-century renovation will add apartments to the existing office and retail space. Creating a 24/7 destination is central to efforts to attract office tenants, Keystone SVP Rich Gottlieb tells us. “We're revitalizing one of the most iconic blocks in Philadelphia for a new wave of users who are seeking a true cultural experience not far from the office,” he explains.