Target To Open Small-Format Store In Mission Viejo; Its Fourth In Orange County
Target is continuing to go small in Orange County.
The big-box department store plans to open its fourth new small-format store in Mission Viejo by the end of the year.
The 29,800 SF Target — about one-third the size of the average Target department store — will be at the intersection of Crown Valley Parkway and Puerta Real in the Puerta Real Plaza shopping center.
“Our Mission Viejo store will offer a shopping experience that’s easy and inspiring, designed to meet the needs of the neighborhood,” Target Senior Vice President of Properties Mark Schindele said in a news release.
The announcement comes as Target and other traditional big-box retailers are opening smaller footprints in urban and dense locations.
Due to a lack of warehouse space, the rise and popularity of online shopping and customer demand, brick-and-mortar retail stores are betting big on going small.
The average size of a regular Target store is about 130K SF. A CityTarget, another smaller brand of Target, can range anywhere from 80K to 100K SF, while a Super Target could be 175K SF.
Target officials said having a smaller footprint allows the stores to attract new visitors in urban areas, dense suburban neighborhoods and near college campuses — places where a traditional Target store may not fit.
The Mission Viejo store will be Target’s fourth small-format store in Orange County and 13th in the Greater Los Angeles area. It will employ up to 55 people. Target has 22 small-format stores in California.
Target has signed a lease with Merlone Geier Partners for the Mission Viejo store.
“MGP is thrilled with the addition of Target as the anchor of this project, which will bring a popular retail option to the community,” Merlone Geier Partners Managing Director Will Tipton said. “We’re also looking forward to adding other quality tenants to provide a superior shopping experience for the neighborhood and its residents.”