We officially naming May 13 Launch Day. We've got news of committees, VC funds, new products, and startups taking the plunge today.

Zoobean solves a parental headache: what are the best books to read to my kids? With a team of 10 librarians and parents, the company, launching today by husband and wife, Felix Brandon Lloyd and Jordan Lloyd Bookey, hand selects books based on specific search terms. So if someone is looking for a book for a 5-year-old about self esteem, the site will recommend several. Books can be purchased through Zoobean from Amazon and the company sells a monthly book subscription. There are also plans to eventually do the same for educational games. Some funding from those purchases will go to a different youth literacy nonprofit every month. The 1776-based company also recently raised $500K in seed funding from Kapor Capital.