Iconic parka producer Canada Goose on Wednesday marked the official opening of its global HQ in Toronto, including a new 96k SF factory that doubles the company’s previous production capacity. Pictured at the facility: Finance Minister Joe Oliver; Canada Goose president and CEO Dani Reiss; and Eglinton-Lawrence MPP Mike Colle. Located on Bowie Avenue near Eglinton Ave. W. and Caledonia Road, the building—built in the 1940s for school and office supply-maker Hilroy, seen below—features a showroom that’s inspired by an Arctic basecamp and a museum showcasing artifacts of the company's five-decade history.

Dani noted that Canada Goose—founded by his grandfather in a small Toronto warehouse in 1957—made a decision to keep production at home, “and we continue to invest in rebuilding manufacturing infrastructure here in Canada.” Canada Goose, with Bain Capital owning a majority stake, has grown revenues by 4,000% in the past decade, and sells in 50 countries worldwide.